FEATURED VIDEO

Sponsored By:


SLIDE SHOWS
R&D throughout the industry has led to significant steps in innovation this year. VARBusiness Tech Innovator Awards recognize the most innovative of these offerings from several different sectors.
Vendors submitted hundreds of entries for the 2008 VARBusiness Tech Innovator Awards, but only a handful emerged as purveyors of unique, groundbreaking products. Here's a look at the winners.
HP's first touch-screen notebook for consumers has plenty of options for work and play.
INSIDE CHANNELWEB
techcareers logo Search Jobs:


  

Post Resume|Employers

Recent Post:

XML Error: http://cmptechcareers.cmpnet.com/template_parts/now_hiring_cwb_xml_version.xml

BLOGS
The Channel Wire
October 15, 2008
Betting that music on physical media isn't going the way of the dodo bird, SanDisk Wednesday began shipping its Sansa slotMusic Player, a portable device that plays MP3 music stored on microSD cards. The product, with a $19.99 price tag, will be sold at Wal-Mart and Best Buy, among other retailers.

SanDisk, a manufacturer of MP3 players and flash memory cards, is gambling that some still prefer to own their music on tangible media. The company is playing up the simplicity of the Sansa slotMusic Player, highlighting that consumers don't need a PC and the Internet to obtain and manage their music.

The Sansa slotMusic Player doesn't have memory or screens, just some basic controls. It uses a USB slot for the 1-GB microSD cards. In addition to the basic model, SanDisk is building artist-branded versions of the product, priced at $34.99, with pictures of Abba, Robin Thicke and others bundled with slotMusic cards pre-loaded with those musicians' albums.

Four major music labels are providing their music in the microSD format: EMI Music, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group. But so far the SanDisk's slotMusic Web site lists only 30 albums available in the microSD format, including "Abba Gold," "Elvis 30 #1 Hits" and "Jimmy Buffet Songs You Know."

"This year's biggest releases will be arriving on slotMusic," the site promises. "Check back soon for more artist announcements." Missing from the product's backers are digital music distributors such as Apple's iTunes and Amazon.com.

Some industry observers say SanDisk faces an uphill battle to win wide consumer acceptance for the microSD technology and keep it from joining eight-track tapes, laserdiscs and betamax tape players on the trash heap of failed and obsolete consumer electronics.

Posted by Rick Whiting at 3:01 PM
CHANNELWEB MARKETSPACE >> (Sponsored Links)
ADVERTISEMENT




CHANNEL SERVICES >>