NetEnrich Bolsters SMB Portfolio With Revamped Platform, Services


Warren Finkel, managing partner at solution provider ACE IT, based in Saddle Brook, N.J., and New York City, said NetEnrich has been a channel-friendly partner in terms of pricing and competitiveness.

"We've been a client for four years, and we are taking advantage of every NetEnrich offering," said Finkel. "It makes it more affordable to actually utilize their services in terms of more flexibility, more risk of price structure. Some clients can't afford to have certain equipment monitored, so this allows us to monitor every clients and every budget."

When it comes to managing IT infrastructure, SMB solution providers can become overwhelmed, said NetEnrich's Crotty.

"Scaling is difficult in the SMB space, and you need to be efficient, have processes and capabilities," said Crotty. "They have to look at how they are delivering service; many of them are asked to support a broad range of technology and may not have the internal technical expertise to cross over and they need some help."

It is also important for companies like NetEnrich to help solution provider partners with SMB services, said Crotty.

"It's a huge market; it's highly profitable when done right, effectively and efficiently," said Crotty. "SMB businesses and customers don't have IT expertise and they need solution providers and MSPs that can provide significant value to it."

NetEnrich's is looking to gain partners and believes its dedication to the channel will benefit the company, solution provider and VAR partners, and its customers, said Crotty.

"We are rapidly growing and always striving to meet the needs of our VAR partners. We are looking to roll out partner programs, partner enablement programs and reward programs next year," said Crotty. "We are also adding partners every month and are fairly selective. We want partners that are serious about scaling, growing their recurring revenue and infrastructure management services in the SMB midmarket and enterprise space."

PUBLISHED NOV. 12, 2013