Why Solution Providers Need Better Marketing (Video)


Luanne Tierney of Juniper Networks and Ingram Micro's Jennifer Anaya talk with CRN TV about the importance of channel marketing.

Marketing is often an overlooked component for solution provider businesses, but some vendors and distributors are hoping to change that. At XChange 2013 in Washington, D.C., last week, Ingram Micro and Juniper Networks co-hosted a marketing boot camp to help VARs develop better branding and advertising strategies. CRN TV caught up with Luanne Tierney, vice president of Global Partner Marketing at Juniper, and Jennifer Anaya, vice president of marketing at Ingram Micro, to talk about the boot camp and the importance of marketing for solution providers.