Panorama9 Rolls Out MSP Program To Support Its Cloud-Based IT Management Platform


Panorama9, a Denmark-based management platform company, has rolled out a new variant of its partner program geared toward supporting managed service providers.

"The MSPs needed a top-level overview of vulnerability and compliance issues, and that led us to build the MSP layer to help support partners working with an annuitized model," said CEO Allan Thorvaldsen. "The MSP partner program is designed to make it easy for managed service providers to offer, bill and get paid for delivering our services to end customers. We want to make it easy for them to get paid on a recurring revenue basis. We have a platform that is fully hosted in the cloud, which makes this a perfect fit for their business model. And since the founders of the company are veterans of the MSP market, our company has a unique understanding of the challenges they face."

Under the expanded go-to-market strategy, partners can elect to receive volume discounts when the partner bills the customer, or to receive a commission when the Panorama9 bills the customer directly.

[Related: Managed Services: Two Sales Forces May Be Better Than One]

Features and benefits of the company's IT management platform include the ability to check the status of each customer from a single pane of glass, and full reporting capability backed by dedicated support and marketing assistance. The net objective is to assist MSPs in keeping customer networks secure, compliant and operating at proper performance levels on a 24/7 basis. Enhanced services include continuous monitoring, troubleshooting, scheduled reporting, vulnerability assessments and asset management. Clients can be viewed based on priority, issues, vulnerabilities and other customized parameters.

"We provide the service and they can assign different users within the MSP and sign up new clients," explained Thorvaldsen. "The MSPs can set up and manage these clients, and also provide introductory offers through which the clients can check out our service, and experience the benefits, before they commit to a subscription."

Panorama9 was founded in 2010 and has received a $900,000 seed round. The company has offices in San Francisco and Copenhagen.

PUBLISHED MARCH 1, 2013