HP Adds Low-Cost Capacity, Enterprise Software To 3Par 7450 Flash Array


HP StorServ

Hewlett-Packard Monday updated its HP 3Par all-flash array with a new enterprise-class storage base and lower-cost flash drives, and in the process increased its uptime guarantee and added a five-year warranty on the array's SSDs.

HP also used its HP Discover conference, held this week in Las Vegas, to introduce a new aggregated backup capacity and management solution.

The upgrades to the HP 3Par 7450 will help channel partners take advantage of the very hot flash storage market, said Craig Nunes, vice president of marketing for HP storage.

"This June, we are taking flash mainstream," Nunes told CRN. "With prices falling, we feel the time is right for flash to be used for mainstream applications, particularly with what customers say they are doing with auto-tiering."

The enhanced HP 3Par 7450 also leverages HP's enterprise scalability and resiliency capabilities to compete against the flash storage startups that have been generating a lot of market buzz, Nunes said.

[Related: EMC Acquires Server-Side Flash Developer DSSD, Plans 2015 Product Release]

"The 3Par 7450's scalability, combined with its resiliency, is a tremendous alternative to what the venture-backed vendors are coming out with," he said. "The scalability of those companies' generation-one arrays is tiny."

HP, Palo Alto, Calif., is out to compete with the newer generation of all-flash storage array vendors on price as well, Nunes said.

"We're offering an all-flash array at less than $2 per usable Gigabyte," he said. "That's the kind of pricing you find with 15,000-rpm spinning disk media."

The new HP 3Par 7450 all-flash storage array appears to be HP's stake in the ground against the smaller all-flash array vendors, said Rich Baldwin, CIO and chief strategy officer of Nth Generation Computing, a San Diego-based solution provider and HP channel partner.

"Why would you want Pure Storage or Nimble when you can buy 3Par?" Baldwin told CRN. "The 3Par solution is bullet-proof. HP is also taking on EMC and NetApp in the flash storage market. And while the 7450 has proven to have good performance in the past, the price may have scared people away. But that will change with the new enhancements."

The biggest enhancement to the 7450 is the addition of in-line deduplication, which HP calls thin deduplication, that squeezes the capacity of data stored on the array by as much as 10:1, Nunes said.

NEXT: Using 3PAR 7450 To Compete Against The Startup Flash Array Vendors