Though generalizing a generation is dangerous territory, there are shared experiences and trends that shape a group of people who come of age during a certain time period. Generation Y, otherwise known as the millennials, are generally characterized as individuals born after 1980 who spent their teenage years during the 1990s and 2000s. Millennials are separated by decades from events that shaped previous generations like the Great Depression, World War I and II, and the civil rights movement of the 1960s. In fact, one of the biggest differentials in the millennial generation is not one that can be pinpointed in a history book -- it is the trend of rapid evolving technology. No matter the events or culture that has shaped Generation Y, the fact is they are grown, they are in the workforce, they are challenging tradition and they are changing the channel.
Following is a look at 10 general truths about the millennials and how they affect the ways the IT channel functions.