This week, Cisco executives had a message that rang loud and clear at their 2013 Partner Summit event in Boston. That message: "Embrace cloud services, we will help." In the last two-and-a-half-years, Cisco has had three areas of cloud focus: builder, services provider and services reseller. Now Cisco is specifically geared toward ramping up resources for resellers to make the transition to cloud. Cisco is more than encouraging its partners to embrace the change; it is heavily invested in an incentives program around reselling Cisco-powered cloud services. In true Cisco form, executives are blazing trails where they see profit potential, and solution providers say they are already reaping the financial benefits.