12 Bold Examples Of Intel Developer Forum 2011 Signage

IDF 2011: What's Coming Next

The Intel Developer Forum has grown from a gathering in its kickoff year of 1997 to a major event that brings together some 5,000 attendees from all corners of the world. On the show floor, more than 180 companies are hawking their latest advancements in mobility, digital home, digital enterprise and technology research.

To get their message across, Intel and its industry partners at IDF 2011 are using eye-catching imagery designed to illustrate the thrills that technology can bring to people's lives. CRN patrolled the show floor this year and brings you some examples of vendor marketing signage that stood out from the pack.

The Real Deal

LSI gave IDF 2011 attendees a look at its latest enterprise RAID and application acceleration products. The company's latest advancements include performance of over 1 million IOPS with a single 8-port 12Gb/s SAS RAID-on-Chip (ROC), and a WarpDrive-2 application acceleration adapter exceeding 340,000 random read IOPS.

Mesmerizing Audio

At the Advanced Technology Zone at IDF 2011, attendees had a chance to experience the latest and greatest Intel technologies, including demos 2nd generation Intel Core processor laptops, all-in-one, and small form-factor PCs.

Apparently, audio performance is something that's really grabbing people's attention at the event.

Choppers And Security

McAfee, which is now part of Intel, wooed IDF attendees by dangling the prospect of winning a chopper. Because nothing says "security" better than a large, loud bike that can reach speeds of 150 miles per hour.

Dream Realization Machines

Lenovo's booth at IDF featured this humble assessment of the products and technologies the company brings to the table. Lenovo has been flexing its muscles of late, claiming that it plans to overtake Dell by year's end for the number two spot in the PC market, and hiring former Acer CEO Gianfranco Lanci as a consultant.

More Mind Blowing Technology From Intel

Intel's Advanced Technology Zone at IDF featured plenty signage of people freaking out over the experience Intel delivers, and this is a perfect example. Anything that puts this sort of expression on people's faces has to be pretty interesting, one would think.

Not Short Memory, But Green Memory

Samsung's new 4-GB, 30-nm class DDR3 technology significantly lowers cooling costs and runs at a voltage of just 1.35V. So, you see, it's not actually green in hue, but in its impact on the environment.

Safe Never Sleeps

No, it's not an IT security-inspired remake of Neil Young's classic 1979 live album Rust Never Sleeps, it's one of the overarching messages that McAfee was sending at IDF. IT security is a 24/7 job and anyone who thinks otherwise isn't taking the right approach. Security needs to be in every device on every network. Security also needs to be on t-shirts, or at least that's what the message seems to be here.

Intelligence Made Portable

Intel chips power a wide range of PCs, but with 15 billion connected devices coming by the year 2015, Intel technology will be making its way into every nook and cranny of our lives, including the kitchen. It's unclear if Intel technology will enable people to cook better, but it'll likely put people in a better position to do so, or so this banner seems to suggest.

Dancing In The Living Room

The Intel Advanced Technology Zone strikes again: People just can't seem to control themselves once they start experiencing the technologies that Intel has on tap for home entertainment. The message here seems to be that video and audio performance of the future is going to make it hard for people to sit still.

NAND Flash Makes Its Presence Felt

Hynix Semiconductor touted its NAND Flash products at IDF2011, with the prevailing message that this form of storage is ideal for storing digital photos and videos and preserving all the special moments that come up in life.

Intel -- Sponsors Of Tomorrow

Intel has always been an enabler of what's coming in technology, and its message at IDF 2011 packaged this up into an easily remembered tagline. Also prominently displayed at the event was the message "The Sky's Not the Limit. It's the Baseline." OK, so that one's a little nebulous, but it's still attention-getting and mysterious, and somehow, it works.