The program rewards partners that invest in higher specialist HP certifications with increased rebates. Stacking HP certifications like advanced networking specialist and converged infrastructure specialist means big bucks for partners. HP, in fact, promises that partners that increase their HP certifications and sell more of the HP product line will earn more than they would selling the siloed offerings from competitors. "If you sell more of our product line, you can earn more money with us," said Doug Oathout, vice president, channel and alliance marketing for the Enterprise Group. "That's what we want. We want our partners to sell the full [HP] portfolio."