HP's Vertica Analytics Platform is now part of PartnerOne. HP said it is recruiting not only current software partners for the Big Data product but also longtime infrastructure partners. Those infrastructure partners will now be able to sell the analytics platform with pre-integrated solutions on HP Servers. Given HP's sizable server market share and the increasing demand for big data solutions, HP Vertica Analytics is a guaranteed big opportunity for partners. HP estimates the capital investment in certifications and training to sell Vertica Analytics at about $150,000.