For those who've been wondering whether the new all-glass BlackBerry Z10 can help Research In Motion make a comeback, we can answer with a definitive no. Why? Because on Wednesday, the company announced that it had officially changed its name to BlackBerry. Kidding aside, it was a good move for brand recognition. But will it be enough to reverse fortunes of the company once dominant among the security-conscious and regain the market share now firmly in the clutches of iPhone and Android devices? Read on and decide for yourself.