Today's Apple announcement involved two separate smartphones appealing to two different demographics. Smartphones have become less the exception and more the norm, according to a Gartner report revealing smartphones have surpassed feature phones for the first time in history. Though Apple once dominated the smartphone market, they are now faced with more competitors, more widespread innovation and a smaller slice of the market share. The iPhone 5C is Apple's version of a budget smartphone. The company hopes a budget iPhone will compete better with other low-cost smartphones on the market and wrangle in a new set of Apple lovers who have yet to buy into the bells and whistles of the advanced devices.