Dataupia Brings Law and Order to Data Storage

Company:

Headquarters: Cambridge, Mass.

Technology Sector: Storage

Key Product: Dataupia Satori Server

Year Founded: 2005

Number of Channel Partners: 25 worldwide

Ideal Channel Partner: Enterprise-focused solution provider

Why You Should Care: Managing large data volumes is a real issue, and Dataupia says it can help solution providers solve the problem in a way that lets them make money.

The Lowdown: Dataupia provides technology that helps customers address the growing gap between the their ever-increasing volumes of stored data and the portion that they can use for business purposes.

The company provides an appliance, the Dataupia Satori Server data warehouse appliance, that sits outside a customer's database, said Tony Sirianni, who just joined the company as president and CEO in March after running worldwide field operations at business intelligence vendor Cognos.

Dataupia's appliance competes with similar products from such companies as Netezza and Greenplum. However, the Dataupia appliance is unique in that it is transparent to the database and the application, Sirianni said,

"Other vendors require the customer to learn how to use their databases," he said. "Ours looks like an Oracle database."

The Dataupia appliance actually sits underneath an existing infrastructure, said Samantha Stone, vice president of marketing for the company.

"As such, it's ideal for partners because they don't need to rewrite applications," Stone said. "So our earliest partners are OEMs who need scalability without rewriting their applications."

Current OEMs include U.K.-based Subex, a provider of operations and business support systems to communications service providers, and Tektronix Communications, a Richardson, Texas-based provider of network diagnostics and management solutions for multi-service networks, Sirianni said.

Dataupia's other primary partner type is service providers who work with large data warehouses, Stone said.

"These are a handful of mainly boutique companies with very specialized skills in managing large data warehousing systems," she said.

Dataupia also works with a number of systems integrators with a data warehousing focus. "We focus on partner quality rather than quantity," Sirianni said. "Our customers are large enterprises with large volumes of data."