Xbox Strategy Boss Decides To Bite Apple

According to a report from MCV, Richard Teversham, former senior director of business, insights and strategy for Xbox, has decided to leave Richmond in order to take a job with one of Microsoft's chief rivals, Apple.

"We can confirm that Richard Teversham, director of business, insights and strategy, has taken a new opportunity outside of Microsoft," a Microsoft spokesperson told MCV. "A process is underway for recruiting his replacement."

Over the course of his 15-year-career with the company, Teversham held various roles at Microsoft. Most recently, he was head of strategy for the Xbox. Previous to leading the charge on the gaming device, Teversham was the director of the platform and marketing.

MCV reports that Teversham has accepted a position with Apple in an education-related role and will work out of Apple's European offices.

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The defection is a big blow to Microsoft and the Xbox. The Steve Jobs crew is working hard on turning the iPhone and iPod touch into a viable gaming platform. The success and popularity of games in the App Store has the Cupertino-based company looking for ways to become a leader in the gaming market.

By poaching the man who arguably has been instrumental in positioning the Xbox as a successful console against other gaming devices like the Nintendo Wii and Playstation 3, Apple gets a leg up on the competition. Teversham can bring his expertise and industry knowledge to a fresh platform that is quickly changing the way individuals game.