Microsoft Readies Windows 7 Upgrade Program

The program enables OEMs to buy Vista Home Premium, Vista Business and Vista Ultimate SKUs from Microsoft distributors, install them on new PCs, and give customers a form at the time of sale that can be redeemed for a free upgrade to the corresponding version of Windows 7.

According to information posted to Microsoft's OEM partner Web site, PC makers have until Dec. 31, 2009 to order program SKUs and the upgrade offer forms expire on Feb. 28, 2010. The program is slated to end on April 30, 2010.

The launch of Windows 7 Upgrade Option Program Web site has yet to be determined and a Microsoft spokesperson declined to offer further timing details.

Microsoft also plans to offer downloadable "marketing assets" to OEM partners to help them generate demand for Windows 7, according to the OEM partner Website.

Earlier this month, a leaked internal memo from Best Buy indicated a program launch date of June 26. Through its Web site, Best Buy will also presell a standalone Windows 7 Home Premium Upgrade for $49.99 and a Windows 7 Professional Upgrade for $99.99 until July 11, according to the memo.

However, Microsoft has yet to officially reveal pricing for Windows 7. Last month, the Malaysian technology blog TechARP, which has correctly predicted major Microsoft product release details in the past, said Microsoft would publicly reveal pricing for its six Windows 7 SKUs in mid-June.

Microsoft says two versions -- Windows 7 Home Premium and Windows 7 Professional -- will fit the needs of the majority of customers and will be the only ones sold through retail.