Cisco Partner Summit 2024

Cisco Partner Summit 2024 saw perhaps the biggest news announcement in the event's history: the introduction of what will be a completely overhauled partner program. Cisco 360, the program that is set to roll out in February 2026, will consolidate all the separate programs and incentives for Cisco partners in one place. The aim of the program, according to the tech giant, is to simplify partnering with Cisco and to incent partners to sell more services, as opposed to large hardware transactions. The program, which was on the minds of Cisco's top leaders and partners alike, comes at a crucial time in the company's history as undergoes its own transformation, with a boosted focus on security and AI tied to networking. Catch up on all the news and conversations from Cisco Partner Summit 2024 here.

Cisco CEO Chuck Robbins On Cisco 360, 'Holy Grail' AI Networking, Security Opportunities, And Why The Data Center Isn't Dead
'When you look at the traditional Splunk platform and the Cisco security portfolio, and then you look at the networking infrastructure portfolio, partners who really spend the time to understand all of that will have a very unique differentiation in bringing all that together for a customer and helping them realize the benefits that we saw when we bought Splunk. That's the big holy grail over the next months and quarters, and I think that's going to be a real opportunity for our partners,' Cisco CEO Chuck Robbins said in an exclusive interview with CRN at Partner Summit 2024.

Cisco 360 Has Potential For 'Big Impact' To The Channel: Partners
Cisco CEO Chuck Robbins weighed in on what the fully renovated Cisco 360 partner program means for partners, who tell CRN that the “devil will be in the details.”

Cisco Partner Summit 2024: 5 Top Execs On Partners, Company Transformation And Success
Cisco’s executive leadership team this week had a lot to say about Cisco 360, the fully overhauled partner program. They also talked about the company's transformation as it folds in Splunk.

Cisco 360 A 'Modern' Channel Program That Puts AI At The Center: Exclusive
‘The foundation of our program was hardware and transaction. That's who we were as a company at the time and that served us well … but what it rewarded was a partner who transacts, and the way that we do business today is quite different. It's the first material shift in how we evaluate partners since the original push into the [partner] ecosystem,’ Cisco Channel Chief Rodney Clark tells CRN of Cisco 360, the all-new partner program.

Overhauled Partner Program: 5 Things To Know About Cisco 360
Cisco 360 represents a total revamp of the 30-year-old partner program and a significant departure in the way that Cisco partners earn today. Here’s what partners should know.

Cisco Channel Chief Exclusive: New Partner Program The 'First Material Shift' In Evaluating Partners On Value, Not Transactions
The new Cisco 360 Partner Program was designed with value in mind, not transactions, to better align with Cisco’s larger goals to capture more mindshare in security, AI, software and services, Cisco’s Rodney Clark told CRN exclusively. The newly revealed Cisco 360 partner program will go live in February 2026 to give the tech giant’s global partner base time to get up to speed with the new requirements.

Cisco’s Revamped Leadership To Pave The Way Toward Becoming A 'Meaningfully Different' Company
Cisco Systems is undergoing a transformation, and that’s within its leadership ranks, too.

CRN In Depth: Cisco 360 at Cisco Partner Summit 2024
CRN’s Gina Narcisi spoke about how Cisco’s new partner program, Cisco 360, will impact partners and what Cisco CEO Chuck Robbins had to tell her about the big changes – and big opportunities – for the channel at Cisco Partner Summit 2024.