COLUMN: A New Era Of AI-Based MSP Automation

CRN Executive Editor Steve Burke says the time is now to leverage AI to reduce costs and scale your business.

The biggest factor for MSP success in the years ahead will ultimately be determined by just how effectively partners are implementing AI-based tools to run their business and serve customers.

The AI-based MSP tools arms race is on, with vendors moving fast to provide partners with the technology muscle to scale their business at a rate that was simply unimaginable just several years ago.

This is not just about Microsoft moving quickly to capture the AI high road with ChatGPT or Google battling back with Google Bard. This is about a new wave of MSP tools and AI-based services that are rewriting the rules of the MSP market.

Case in point: Pia, an AI-based service desk automation tool featured at CRN parent The Channel Company’s XChange conference last month. The Pia software is driving a 20 percent to 30 percent reduction in labor. Pia said it also is leading to eight times faster service ticket resolution and a 50 percent workload reduction.

[RELATED: Pia Looks To Score In North American MSP RPA Business]