1Password: We Want MSPs To Manage Customers ‘On Our Behalf’

The company has broadened beyond its roots as a provider of consumer password managers and is now looking to bring aboard more MSPs to expand its business offerings with customers, according to 1Password executives.

1Password has broadened well beyond its roots as a provider of consumer password managers and is now looking to bring aboard more MSPs to expand its business offerings with customers, company executives said this week during XChange March 2025.

XChange March 2025 was hosted by CRN parent The Channel Company and held this week in Orlando, Fla.

During a session Tuesday, the executives pointed to the recently launched MSP version of 1Password’s Enterprise Password Manager as a sign of where the company is looking to go with service provider partners.

Unveiled in February, the 1Password Enterprise Password Manager-MSP Edition shows that “MSPs are a very, very important part of our future,” 1Password Co-CEO David Faugno told CRN in a previous interview.

During the session Tuesday, executives including Austin Kisiah, senior manager of MSP sales at 1Password, also pointed to other moves the company is making to double down on working with MSPs.

For instance, “if any of your customers are already using 1Password, we are giving you the ability to take our business direct into [your operation],” Kisiah said.

Through an account-linking feature, MSPs can easily take over the billing and “if they are in a one-year contract with us, we break that billing cycle,” he said. “You have 14 days to convert them. I’m letting you take our business.”

Ultimately, “we truly do see the value of MSPs managing those smaller customers on our behalf,” Kisiah said.

Daniel Falaise, managing partner of Full Ace Group, a Roseland, N.J.-based MSP, told CRN he’s encouraged to hear the commitment from 1Password around working with MSPs. “I think it's a shift for their business,” Falaise said.

Any time a vendor adopts a “channel-first” approach, “as an MSP, that helps us become more sticky with that vendor,” he said.

Falaise has previously used the consumer version of 1Password and said he plans to explore the business product for a potential partnership with his company after seeing the presentation Tuesday.

Speaking with CRN previously, Faugno said that business customers now contribute 75 percent of 1Password’s revenue.

In addition to the enterprise password manager, 1Password also fully intends to bring more of its capabilities to MSPs in the future, as well, he said.

“As soon as we get the sort of full, hardened capabilities of the broader platform, the first priority will be making sure that it’s right-sized for the MSP community,” Faugno said.

Other offerings include SaaS access management, based on 1Password’s acquisition in January of Trelica. The acquisition serves to boost the vendor’s capabilities around the discovery of unsanctioned “shadow IT” usage, according to 1Password.