Barracuda Exec Talks Managed SentinelOne Promotion, Automation And AI
The managed SentinelOne tool from Barracuda takes care of licensing, manual and automatic intervention, proactive threat hunting and agent updates, says Barracuda’s Benny Buljko.
One of those promotions includes the company’s move to buy out endpoint protection contracts so that solution providers can move customers to Barracuda’s managed SentinelOne offering, which has the formal name of Barracuda Managed XDR, Benny Buljko, senior channel solutions architect with Campbell, Calif.-based Barracuda, told a crowd of solution providers gathered Monday.
“This is a very aggressive promotion, very aggressive pricing,” Buljko said. His talk came at a session at XChange March 2025, which is hosted by CRN parent The Channel Company and runs this week in Orlando, Fla.
Buljko said that the managed SentinelOne tool from Barracuda takes care of licensing, manual and automatic intervention, proactive threat hunting and agent updates.
The two vendors have a long partnership history, including SentinelOne revealing in 2022 that Barracuda selected the company to strengthen the Barracuda endpoint protection and response portfolio with SentinelOne’s API capabilities, flexible workflow integrations and platform efficacy.
Michael Goldstein, CEO of Fort Lauderdale, Fla.-based Barracuda partner LAN Infotech, amember of CRN’s 2025 MSP 500, told CRN in an interview that although he hasn’t used the contract buyout promotion, the managed SentinelOne offering from Barracuda has been a benefit to his business.
LAN Infotech aims to have all of its customers moved to Barracuda’s managed SentinelOne platform by the end of the year, Goldstein said. SentinelOne still gets license revenue, but the benefits of using Barracuda’s managed SentinelOne platform include staying on top of SentinelOne changes and having more control if he doesn’t have SentinelOne console access.
“It’s like if I’m remodeling the house, I can go to Home Depot to get the tools to do it or I can pay another guy to handle it,” Goldstein said.
“I definitely sleep a lot better,” Goldstein said. “We probably manage 240 customers. We probably have a goal at the end of the year to have all of them on some flavor of this platform.”
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Buljko also highlighted Barracuda’s automation and AI capabilities. He told solution providers that they can leverage Barracuda AI Assistant tool to cut down on the manual tasks performed by security engineers, who might have their eyes on three different data sources with multiple windows open.
Barracuda AI Assistant leverages more than 11 billion indicators of compromise from the vendor’s threat intelligence, and the AI is based on Barracuda playbooks and runbooks.
“With Barracuda AI Assistant, what we can do is add a simple prompt and say, ‘Show me this,’” he said. “You have everything here in seconds. This is a streamlined process of threat investigation; no longer is a manual process necessary.”
In one story involving an MSP attacked by a compromised USB device, Barracuda detected and mitigated a variety of malicious tools before it quarantined the infected endpoint and disconnected it from the network. Barracuda took about 70 seconds in total to address the endpoint.
“USB device control could have stopped this entire thing from step one,” he said. “Although we were able to still protect, this could have all been avoided with just that single feature being turned on.”
An example of Barracuda leveraging machine learning is the vendor bringing in a variety of data for individual users—frequent work locations, number of times signed in over time, most-used devices, work schedule—for better-informed security alerts.
“Because we have that data collected for this user, if this user then signs in from Moscow, Russia, we can very quickly say this is not this user,” he said. “It does not look like his normal behavior.”
