Revivio

’With [traditional] data snapshots, you get point-in-time protection,’ he said. ’But every array vendor implements it differently. Some have a limit of seven snapshots, some a couple hundred, some several thousands. Revivio is effectively doing a snapshot every second. You can roll back to a file to a certain time, and if it’s not what you want, you can roll back a few more seconds.’

Revivio wants solution providers to embrace the brave new world of continuous data protection.

This tenet calls for data to be backed up as changes occur, theoretically allowing users to return to any point in time to recover a deleted, corrupted or modified file. The company’s approach to the concept rides on its Continuous Protection System appliance, which appears to the host as a mirrored storage device. The device time-stamps each block of data as it is written to the mirror and can be used to restore a file at any point in time.

Lexington, Mass.-based Revivio, a three-and-a-half-year-old company that has secured $55 million in three rounds of funding, hired just enough direct-sales reps to understand how to sell the product before building its channel, said Kirby Wadsworth, senior vice president of marketing and business development at the vendor.

While that helped it snag a few initial customers, Revivio believes the channel is the right sales avenue, and it recently brought in Steve Santos as vice president of sales. Santos, formerly at Dot Hill, helped transition that company to an indirect model from a direct model.

Revivio is recruiting solution providers committed to storage and data protection, Santos said. Potential channel partners also should have a strong services background and experience selling emerging technologies, he said.

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Revivio’s sales force will focus on driving channel opportunities going forward and will be directed to include a partner on all sales calls, Santos said. Partners will have access to a deal registration program and can offer different levels of service and support, he said.

Rich Baldwin, president and CEO of Nth Generation, a San Diego-based solution provider, said his company is testing a Revivio appliance in his lab. Continuous data protection has become a hot topic among Nth Generation’s customers, he said.