Ready For Your Close-Up, Mr Jobs? iPhone May Get Video

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Currently, the buzz is centering on the video capabilities that the next generation of the iPhone may or may not have.

As this year's Apple World Wide Developers Conference draws closer, it is inevitable that theories around exactly what Apple will do will proliferate—and some of those theories will be wild. But video on the next generation of the handset doesn't seem that outlandish.

Apple unveiled a laundry list of new features that version 3.0 of the iPhone OS will have, including multimedia message service. If the second generation of the iPhone can support the upgrade to MMS, it would make sense for the company to include native support on the next generation of the hardware.

While Apple doesn't really need to address the competition in the consumer smartphone category, it seems to be doing it anyway. In addition to MMS, version 3.0 of the iPhone OS includes a number of other features that most cell phones have had for years, yet Apple was strangely lacking.

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Landscape typing, for example, gained immense popularity just a few years ago, a popularity that still seems to influence the purchasing decisions of some customers. So, even though it was a few years late, Apple included it in the OS update.

With the hardware refresh likely to come in June and the emphasis that's being placed on multimedia capabilities, it would make sense for Apple to upgrade the built-in camera on the smartphone. That hardware upgrade would make photos clearer—long a complaint among iPhone users—and it wouldn't be a stretch then to address video at the same time.