HPE’s 2025 Partner Incentive Bonanza: Alletra MP, Private Cloud AI, VM Essentials Are In Highest Compensation Multiplier Category

HPE has maintained its robust pool of incentives for 2025 with HPE Alletra, HPE Private Cloud AI and HPE VM Essentials in the highest compensation multiplier category, according to HPE channel chief Jesse Chavez.

Hewlett Packard Enterprise has maintained its robust pool of incentives for Fiscal Year 2025 with HPE Alletra, HPE Private Cloud AI and HPE VM Essentials in the highest compensation multiplier category, said HPE Vice President of Worldwide Partner Programs and Operations Jesse Chavez.

HPE Alletra MP, HPE Private Cloud AI and HPE VM Essentials all provide partners with the biggest 3X category compensation multiplier, said Chavez (pictured).

For its overall HPE Partner Ready and HPE Partner Ready Vantage programs, HPE has maintained its robust incentive commitment in Fiscal Year 2025, said Chavez.

“We have not reduced the pool of compensation that is available to our partners, nor have we reduced the pool for MDF,” said Chavez in an interview with CRN.

A key part of the partner program incentive plan is focused on global “standardization,” said Chavez. With more partners than ever before focused on the international market opportunity, HPE has moved to standardize partner program incentives and operations around the world.

For example, HPE standardized partner program incentive rate changes in the U.S. and Canada and the Asia-Pacific Japan region, said Chavez. “Standardization and simplification is something we will continue to work on,” he said.

The aim is to “unify” HPE’s partner incentives into a single global partner program in Fiscal Year 2026, said Chavez. “The theme is standardization and simplification with one program going forward in Fiscal Year 2026,” he said.

Unifying the program will provide significant administrative overhead savings for partners playing in wide-ranging areas—from service providers offering GreenLake pay per use as a service, networking-focused partners selling Aruba, infrastructure providers selling HPE hardware through Partner Ready, and services-focused partners selling business-focused outcomes with GreenLake under Partner Ready Vantage.

HPE closed out the year with 2,000 partners enrolled in the HPE Partner Ready Vantage program with more than $1 billion in as-a-service contracts, growing 40 percent year over year in as a service.

Here’s a look at the HPE Fiscal Year 2025 partner incentives and new offerings with a focus on the biggest moneymakers for partners.

HPE Alletra MP: 3X Compensation Category Storage Game-Changer

HPE Alletra MP, the mainstay product in HPE’s storage portfolio, is in the highest 3X compensation category in the HPE partner program, said Chavez.

The high compensation multiplier comes with HPE in November introducing its breakthrough Alletra Storage MP X10000 object storage offering.

HPE has made significant progress over the past several years unifying its storage offerings under the Alletra MP (multi-protocol) disaggregated architecture for block, file and object storage.

HPE said the simplified storage architecture provides customers with 40 percent savings.

HPE Alletra is the fastest-growing product in the history of HPE, with an annualized run rate of $1 billion.

HPE Alletra accounted for 73 percent of HPE’s storage revenue in the most recent quarter, a 7X increase year over year.

Pat O’Dell, general manager and managing partner for Clinton, N.J.-based CPP Associates, said his company is seeing robust sales for HPE storage as a result of the razor-sharp focus on HPE Alletra.

In fact, he said, HPE’s doubling down on HPE Alletra MP has provided CPP and other partners with a much more formidable offering in the intensely competitive storage market with uptime and storage dedupe/compression guarantees that are helping to drive storage sales gains. “HPE has become much more aggressive in storage,” he said.

HPE Private Cloud AI: Key Opportunity For Partners

HPE’s Private Cloud AI, the mainstay product under the Nvidia AI Computing By HPE portfolio, is also at the highest 3X compensation category, said Chavez.

HPE is also moving forward with its AI partner pilot program—a joint HPE and Nvidia investment and partner certification initiative that focuses on HPC/AI practice buildout—that has received high praise from participating partners.

“We’re doing joint business plans together for partners with Nvidia,” Chavez said. “This is for partners that do have those AI capabilities. They have to meet the requirements of that assessment. A lot of partners are still learning and figuring this out. It’s a limited set of partners as it was with GreenLake in the beginning.”

Deloitte, the $67.2 billion global technology strategy, tax and systems integration behemoth, is creating a GenAI agent application bonanza based on HPE Private Cloud AI.

The HPE Private Cloud AI service with HPE GreenLake packs at least a “five to 10 times” cost advantage over a standard AI infrastructure offering, said Abdi Goodarzi, GenAI product and innovation leader and principal for Deloitte Consulting, in an interview with CRN.

“This is basically the wave of the future,” said Goodarzi. “It is the era of AI enablement. We are making a significant [number] of investments in this space. Our objective is to help our clients have more efficient businesses.”

HPE VM Essentials: 3X Category Virtualization Blockbuster

HPE’s VM Essentials, the eagerly awaited alternative to Broadcom’s VMware virtualization offering, is being offered at the highest 3X compensation multiplier for partners, said Chavez.

“Partners think this is huge and they are happy that we have something that they can offer to their customers that is an alternative,” said Chavez.

HPE partners have told CRN that they see the new stand-alone HPE VM Essentials offering as an antidote to the big price hikes facing Broadcom VMware customers.

In fact, partners have told CRN, that the majority of their customers have been grappling with price increases of 200 percent to 300 percent and in some cases even higher.

“What’s most exciting to me as a solution provider is we now have an answer, a choice, an option for our customers who are really upset about what is going on,” said Dan Molina, co-president and CTO of San Diego-based Nth Generation, No. 278 on the 2024 CRN Solution Provider 500. “These customers have built up a dependency on a hypervisor that powers their workloads. Being forced to pay these types of [price] increases is creating a lot of heartburn. We love the idea of being able to present options to our customers.”

HPE Moves Compute Ops Management Into Highest 3X Compensation Category

HPE has moved its GreenLake Compute Ops Management into the highest 3X category, up from the 1X compensation category, said Chavez.

The cloud-based Compute Ops Management subscription platform is a breakthrough offering that allows partners to manage edge-to-cloud servers for customers with dramatic cost savings in server management including firmware and patch updates.

For example, the Compute Ops Management edge-to-cloud capabilities, in one case, reduced the time it takes to do firmware updates for a customer, Kimley-Horn, a planning and design consulting firm, from four hours to 45 minutes.

The Compute Ops Management subscription model comes with two subscription tiers: a standard tier for life-cycle operations on a single device per-year, per-device rate and an enhanced tier with all policy-driven features and functionality with automated group action and REST APIs.

HPE Networking: Biggest ‘Upside’ For HPE And Partners In 2025

With HPE set to close its $14 billion acquisition of Juniper Networks early this year, networking is the “biggest upside” for HPE and its partners in 2025 and beyond, said HPE President and CEO Antonio Neri.

Once the HPE-Juniper networking deal is finalized, Neri has said, HPE will be a networking company at its core with an $11 billion networking business that represents about one-third of the company’s revenue and more than 50 percent of its profits.

Looking at “margins and contributions from each of the businesses,” Neri said he sees networking as the “biggest upside HPE will have in 2025 and 2026.”

Neri said that once the deal is closed HPE will provide customers with a “modern, secure and AI-[driven]” network stack that will be able to keep up with the demands of the AI era.

Among the networking game-changers that Juniper brings to the HPE networking portfolio is the Juniper Mist AI networking offering, which has been providing AI-based network automation for the past nine years.

Juniper also provides HPE with significant hyperscaler service provider networking capabilities, including a robust 800-GbE network router that will provide data-center-to-data-center interconnectivity. Juniper also provides additional security capabilities with Juniper network firewalls.

C.R. Howdyshell, CEO of Advizex, a Fulcrum IT Partners company and a top HPE and Aruba partner, said he sees the combined HPE-Juniper business as one of his company’s biggest upsides to high-margin revenue growth in 2025.

“The Juniper acquisition completes the puzzle for HPE,” he said. “It solidifies their position as a networking partner with a much bigger total addressable market. That is one of the reasons we are making a concerted effort to grow that networking business working with them. In fact, we are putting together a networking SWAT team to go after this business. We see the opportunity to grow our networking market share with very strong margins. HPE demonstrated they could do that with Aruba. I would expect the same success with HPE-Juniper and the partner community.”

HPE Delivers SmartChoice ProLiant Incentive For Partners

HPE has added a SmartChoice ProLiant rebate incentive in the 1X category provided partners meet a quarterly minimum of $75,000 per quarter, said Chavez.

HPE SmartChoice provides partners with preconfigured, aggressively priced ProLiant systems from distributors that are popular particularly for small- and midsize-business customers.

One of the keys to the SmartChoice offerings is that they avoid the longer lead times for customized systems, which are usually subject to specialized price quotes that extends the sales cycle.

In the server business in the most recent quarter, partner-led revenue was up 16 percent year over year.

Partners are seeing a massive refresh opportunity in the ProLiant server market with a half-million servers that are ready to be upgraded to HPE Gen11 servers in order to capture dramatic energy consumption and solution savings.

HPE Adds More Partner Ready Vantage Managed Services Muscle

HPE has added more Partner Ready Vantage managed services muscle to its arsenal, including providing MSPs access to the HPE Hybrid Cloud Operations Console to deliver HPE GreenLake services to customers.

The Hybrid Cloud Operations Console effectively provides a platform for partners to provide HPE-delivered managed services under their own brand with the HPE Hybrid Cloud Operations Console.

HPE is also offering a co-delivery experience for HPE managed services for partners that want “broader support from HPE to build out” their managed services footprint. That opens the door for partners to deliver their own services along with HPE managed services that can be co-delivered, said Chavez. “They can bundle that together and call it their own,” he said.

The managed services opportunity under GreenLake is a significant money-making avenue for partners, said Chavez. “It is adding a lot more margins to their overall portfolio because it is their own services,” he said. “It’s a big deal for those partners that want it.”

HPE has also added a new Support Services Center of Expertise that enables partners to own the “customer experience” with partner-led services for the HPE Complete Care Service offering and to promote their services capabilities with Powered by HPE GreenLake branding.

“The partner can own the customer experience if they meet the competencies of that [Partner Ready Vantage] Center of Expertise,” said Chavez. “They can wrap their partner services around HPE GreenLake or HPE technology with HPE Complete Care Services. Obviously, they can add services like patching, updates and their own professional services. That’s also a big deal that we expect to get a lot of traction from with our partner community.”

HPE Launches New Rapid Migration Tool For Partners

HPE is also now offering broader capabilities with its rapid migration tool for migration assessments with support for HPE VM Essentials and public cloud repatriations.

“Partners can now conduct impartial assessments and recommend the right placement for the workload whether it is public cloud or on GreenLake and then they can easily use the tool to migrate workloads to HPE GreenLake,” said Chavez.

HPE continues to look to expand its service provider footprint in Fiscal Year 2025, said Chavez.

“We continue to try to increase our coverage from a service provider perspective for sure,” said Chavez. “But service providers don’t want rebates. They want good pricing and they want easy operations and the tools to be able to operate the environment more efficiently so they can reduce the operational footprint as much as possible.

New Sustainability Competency For HPE Partner Ready Vantage

HPE’s Solutions For Sustainability competency, which provides partners with a comprehensive approach to developing a sustainability practice, is now officially available, said Chavez.

“We have talked about the sustainability competency and that is now released,” said Chavez. “That is something that our partners have been asking for and it is now available to our partner community.”

The new Solutions for Sustainability competency provides partners with the methodology to drive sustainability solutions into the market, said Chavez.

“This is basically helping our partners have conversations with customers about sustainability,” he said. “We are making them smarter and more advisory, which is what they are asking for.”

The competency aims to provide partners guidance on the solution capabilities they need to provide to open the door to big sustainability improvements for customers.

HPE has taken all its intellectual property from its HPE Living Progress sustainability consulting organization and made those “best practices” available to partners, said Chavez.

In addition, HPE is making its HPE GreenLake Sustainability Dashboard available to partners. The GreenLake Sustainability Dashboard allows customers to monitor, observe and reduce their energy consumption by providing advanced analytics around compute, storage and networking energy consumption.

Currently HPE is seeing most of the sustainability traction in Europe, Middle East and Africa with customers demanding sustainability capabilities in RFPs.

“Customers are asking for sustainability capabilities in their RFPs in Europe,” Chavez said. “So if you don’t have it you can’t bid. This gives partners the capability to bid and be knowledgeable about sustainability.”