Startup Diliko Looks To Recruit Data Management-Savvy Solution Providers With New Partner Program
Businesses and organizations are struggling to manage the data they need for analytics and AI tasks. With its new channel program, Diliko is recruiting big data service providers and consulting firms to use the Diliko platform to help customers manage, transform and govern their data.
Data management startup Diliko has launched its inaugural partner program to recruit systems integrators, analytics service providers and data management consulting firms to work with the company’s agentic AI data management and optimization platform that launched in November.
With the new Diliko Partner Program, unveiled Wednesday, the Herndon, Va.-based company is looking to the channel to deliver turnkey solutions based on the company’s cloud-based, agentic AI-powered platform to mid-size organizations in the financial services and healthcare industries.
Solution providers understand the challenges around identifying, collecting, managing, preparing, securing and governing data for analytical and, more recently, AI applications, said Ken Ammon, Diliko chief strategy officer, in an interview with CRN. But he said data engineers who work for solution providers lack the tools and technologies they need to tackle those problems.
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“It’s a very complicated and arduous process for data management, to acquire the data and then extract the data from varied sources: cloud-based, applications, files, databases,” said Ammon (pictured above). “There are all these different places data lives in that you have to get your hands on. And when you get your hands on the data, there’s a lot of things you have to do to the data, to structure it, to be in a form that you can manage it within a data warehouse.”
Partners working with client data within Diliko’s target markets, including the highly regulated healthcare and financial services industries, face additional data security and data governance challenges, he added.
“That incredibly complex landscape, we felt, was a great use for AI – and in particular agentic AI – as there’s many, many tasks, all requiring some level of autonomous behavior, that it can solve for problems that today are solved by data engineers sitting in front of tools and iterating back and forth trying to get to answers,” Ammon said.
Diliko, founded in 2022, emerged from stealth in November when it debuted its Diliko DataPro Console platform for automating complex data management workflows, ensuring data security and governance, and optimizing performance.
The platform incorporates agentic AI capabilities to automate data integration, orchestration and monitoring tasks, according to the company, and eliminates the need for the costly IT infrastructure traditionally needed for the complex “data stacks” that support analytical and AI applications.
On the partner front, Diliko has largely focused on working with technology partners such as Snowflake and dbt Labs to integrate its software with those companies’ platforms. More recently it has started working with solution providers and data services providers within the partner ecosystems of data analytics tools including Tableau, Microsoft Power BI and ThoughtSpot, Ammon said.
Turning To The Channel
Diliko had some direct customer sales following the November launch and brought service partners into those accounts to meet specific client needs, according to Ammon. Some solution providers, after learning of Diliko’s technology, came to the company after being hired to fix failed data management projects involving other vendors’ data management products.
“We found from talking to these early partners that they either cannot deliver to the customer’s expectations in analytics because the data is not properly managed, or they cannot get to any of these AI use cases because they can’t get to the data, or make sure that they’ve met all the governance requirements to use the data in AI-centric use cases,” Ammon said.
The executive estimates there are somewhere between 800 and 1,000 regional service providers in North America who increasingly face these data engineering challenges as more data is distributed across cloud and hybrid IT environments and demands increase for data to use in AI projects.
Another factor behind the partner program launch: Diliko is now at the stage where it wants to ramp up its go-to-market efforts and expand its sales capacity. By deeply understanding the technical problems Diliko is trying to solve, partners can close deals more quickly, Ammon said.
“From their perspective, it’s a well understood problem. We don’t have to educate them on a new technology. They’ve experienced this pain so that it’s not a whole lot of hard selling or content to get them to a point to understand our
value,” he said.
Transcendent Analytics Consulting Group, based in Lakewood Ranch, Fla., is one such Diliko partner.
“Healthcare organizations face enormous pressure to extract value from their data while staying compliant with regulations like HIPAA. Partnering with Diliko allows us to offer our clients a modern, secure data platform without the operational overhead,” said Rich Bruggemann, managing partner at Transcendant, in a statement. “By removing infrastructure barriers and automating compliance, we can focus on delivering clinical insights and business outcomes that truly make a difference in patient care.”
The Channel Program Details
The Diliko Partner Program has three tiers:
- Registered: An entry-level with foundational tools, training, and sales support.
- Preferred: Offering enhanced incentives, co-marketing priority and dedicated partner management.
- Elite: An invitation-only tier offering qualified lead sharing, executive sponsorship, and strategic business planning with Diliko leadership.
Program highlights include:
- Revenue sharing and referral commissions: Partners receive financial incentives for sourcing and influencing deals, or reselling Diliko as part of bundled solutions.
- Pre-sales support and demo environments: Dedicated technical resources and sandbox access to build proofs of concept and showcase value to clients.
- Training, certification and sales playbooks: Role-specific learning paths and credentials such as Diliko Certified Professional to accelerate readiness.
- Co-marketing and case studies: Joint go-to-market activities including webinars, event sponsorship, and customer success storytelling.
- Partner-tier progression: A structured growth model with escalating benefits, from foundational support at the Registered tier to lead-sharing and roadmap access at the Elite level.
