Thrive Appoints Ben Reich As CFO To Drive Growth

‘Thrive’s strong trajectory and focus on aggressive expansion make this an exciting time to join the team. I look forward to working with [CEO] Bill [McLaughlin] and the Thrive team to achieve our goals and continue scaling the business,’ says Ben Reich, Thrive CFO.

Thrive, a global solution provider with a focus on cybersecurity and cloud services, has appointed Ben Reich as CFO. Reich brings experience in business growth and M&A strategy to the company, which is set for continued expansion in response to the evolving needs of its diverse customer base.

Earlier this month, Thrive appointed Bill McLaughlin as CEO, replacing Rob Stephenson. Under Stephenson, Thrive delivered a compound annual growth rate above 30 percent.

Prior to joining Thrive as president in 2021, McLaughlin held senior leadership positions at companies including Kaseya, Atlantic Tomorrow’s Office and NER Data Products.

Reich’s background includes building and leading finance, operations and human resources teams while managing P&L responsibilities and capital budgets. Most recently, he served as CFO at Garden City, N.Y.-based solution provider Opti9 Tech, where he played a key role in guiding financial strategy, modeling acquisition targets and leading due diligence efforts. Prior to that, Reich was vice president of finance at New York-based ATSG, where he spearheaded the integration of four acquisitions and secured $100 million in external investment.

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“We’re at an exciting inflection point in our growth, and Ben’s expertise in M&A strategy and financial management will be crucial as we continue to scale,” McLaughlin said in a statement. “His track record of success will help us execute our growth and expansion plans as we strengthen our position as a global leader in technology outsourcing.”

Reich’s appointment comes as Thrive, listed on CRN’s 2025 MSP Elite 150 List, embarks on an “ambitious growth phase,” having recently secured investments from Berkshire Partners and Court Square Capital Partners. The company is also expanding its footprint, acquiring Safety Net in Michigan and The Longleaf Network in North Carolina.

“I’m excited to leverage financial strategies that drive impactful growth,” Reich said in a statement. “Thrive’s strong trajectory and focus on aggressive expansion make this an exciting time to join the team. I look forward to working with Bill and the Thrive team to achieve our goals and continue scaling the business.”