WhiteDog Founder: ‘This Is An MSP Platform Built For MSPs By MSPs’

‘There’s some endpoint companies who make these big claims and nobody’s actually solving this problem,” he said. “The ones that come close have zero idea how to make it easy on the MSPs,” says WhiteDog founder Shahin Pirooz.

This year, WhiteDog debuted as stand-alone cybersecurity company that provides white-labeled and multitenant cybersecurity offerings to MSPs. Its full suite of products include endpoint detection and response (EDR), managed detection and response (MDR), extended detection and response (XDR) and domain name services, (DNS) to name a few.

“It’s much more than what the other players are doing in the XDR space,” said Shahin Pirooz, founder of San Jose, Calif.-based WhiteDog. “Everybody else is doing EDR plus XD, extended detection. They’re not doing response in all the platforms. They are only doing response in the endpoint. They may take telemetry and feeds from other systems: email, DNS and network, but they’re not actually really doing any response in any of those stacks,” he said. “Our platform includes email detection and response, DNS detection and response, endpoint detection and response and network detection and response.”

Pirooz and Kirstin Burke, CMO of WhiteDog, have been in the MSP business for 30 years and knew there was a need for subscription computing and subscription licensing.

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“Multitenancy was something that no vendor understood,” Pirooz told CRN. “There was a lot of things we needed in order to do what we did, and we created a lot of firsts. We really started to shift our energy, focus on security and put a lot of energy in security. This is an MSP platform built for MSPs by MSPs.

“The reality is we need about 30 technologies, not one technology or one manufacturer,” he added.

He said the biggest factor was that MSPs still have to vet companies and figure out how to integrate them to find threats faster.

“There’s some endpoint companies who make these big claims and nobody’s actually solving this problem,” he said. “The ones that come close have zero idea how to make it easy on the MSPs.”

And the company is growing. WhiteDog has about 20 employees and hires about three a quarter, according to Pirooz.

It also partners with Houston-based security vendor Liongard that integrates and makes visible key customer data within its portal, providing MSPs with a consolidated view of their customers’ ecosystem.

Burke said WhiteDog aims to be function-centric, not tool-centric.

“There are six areas that you really need to solve for in terms of security,” she said. “When you think of it in terms of those vectors of, ‘I need this tool. I need this tool.’ Let’s think about it holistically. We handle the tools on the back end and an MSP can walk away from that tool frustration. We’re taking all of that burden off of the table for them.”

James Berger, co-founder and CIO of Santa Clara, Calif.-based BACS Consulting Group, said WhiteDog has solved problems for MSPs.

“Their XDR solution is literally what we’ve been trying to build the last two years,” he said. “We deployed WhiteDog out to our first client, 300 endpoints, in a week and a half.”