Adobe Buys Video Software Maker Serious Magic

Adobe, based in San Jose, Calif., plans to continue selling Serious Magic's DV Rack, Visual Communicator and Vlog It products separately, and to include some of the technologies in its own video-creation software. Mark Randall, chief executive of the company, was expected to join Adobe as chief strategist of dynamic media.

Serious Magic products target creative professionals, business, consumer and education markets. The software is used in creating video for blogs, as well as for business uses, such as presentations. The privately held company is based in Folsom, Calif.