Bromium Partners With Herjavec Group, Scalar To Deliver New Endpoint Protection Solution
Endpoint security startup Bromium is expanding its North American channel presence by enlisting Canadian solution providers to help deliver offerings across a broader market and continue growing as a ’channel-friendly’ company.
The Cupertino, Calif.-based company said Thursday it added partnerships with the Herjavec Group and Scalar, both of Toronto, to its network of about 100 solution providers.
The channel expansion comes as Bromium, which launched in 2010 and came out of stealth mode two years ago, is seeing growing interest from the Canadian market, said Bromium Vice President of Global Channel Sales Jarrett Miller.
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"Canada has ramped up faster than any region in the U.S. in terms of activity," Miller said.
The partnerships with Herjavec and Scalar will help Bromium connect with customers across country lines, Miller said. The Herjavec Group, founded by IT entrepreneur Shark Tank TV star Robert Herjavec, and Scalar, an IT solutions integrator, will offer Bromium’s vSentry and LAVA enterprise solution products.
"Those are the partners who have really engaged and embraced Bromium," Miller said. "What they bring to the partnership is, from a Bromium perspective, they bring knowledge of their customers and understand which one of their customers have an advanced malware project and which ones of the customers understand the problem and are trying to address that. They validate Bromium to their customers."
Bromium's technology uses "hardware-isolated microvirtualization" to locate, isolate and delete malware on computers, as compared to other products that merely detect and report a problem, Miller said.
’When you open a webpage, or anything on your computer from the outside world, … it could be corrupted. It might have a virus. If you open that task from the outside world, the second you close it, it disappears,’ he said. ’Nothing can remain on your system. … Nothing can persist.’
Miller said he’s seen some other companies starting to go in this direction with their security efforts, but the complexity of developing such technology has deterred others from jumping on board.
’It’s about defeating the attack, not detecting the attack,’ Miller said. ’Detection is the way it’s been done forever. Now we have a better way to do it.’
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Ira Goldstein, Herjavec senior vice president of operations, said in a time of security upheaval, his company’s sectors will benefit from Bromium's technology.
’We help the banks, utilities, retailers and telecoms of the world focus on their core business. They trust us to manage their security technologies, but more importantly, augment their team and understand their business so we can deliver value from those technologies,’ Goldstein said in an email to CRN. ’We see more and more complex security use cases on the horizon and this partnership is an innovative approach from both companies to address those concerns.’
All involved companies said they believe current malware detection solutions have an inability to detect zero-day attacks, let alone protect them, as the landscape of security and ’cyberespionage’ changes.
’There are extremely sophisticated threats hitting our corporations on a daily basis,’ Miller added. ’The problem you have is targeted attacks. …. It’s hard to defend against because you can’t detect something with a signature-based technology that has no signature. We’ve never see it before so we can’t detect it. … (Bromium offers) an elegant solution to a complex problem.’
Bromium plans in 2015 to expand its channel efforts and encourage closer ties between partners and its direct sales team on the ground, Miller said.
"We had to get some early direct wins in the beginning, but Bromium is a channel-focused, channel-friendly company," he said. ’Certainly with Canada, the emphasis is going to market with the channel."
Sarah Kuranda contributed to this story.