Channel Veteran Jones Named President Of Sales Consulting Company

Adrian Jones, a 25-year channel sales veteran and the former vice president of sales for Symantec, has been named president and COO of SLAP Company, a San Francisco-based sales and branding consultant.

Jones, who has driven sales transformations at a number of technology companies including Oracle and Hewlett-Packard, said he is excited to begin a new chapter in his career that strikes at the "heart" of his passion for leadership, development and employee culture.

[Related: Symantec Channel Stalwart Jones Leaves Company]

"This is leading a company, which is what I wanted to go do," he said. "I have a lot of sales transformation DNA. For me it is an opportunity to do more in a space I love."

SLAP works with a number of Fortune 500 companies including Google and Facebook. "We work with companies on what we call maximum commitment in the employee culture," said Jones in a call from Hong Kong where he was already meeting with SLAP customers. "It's all about getting better return on your people investment, which is your biggest asset. The key with companies today is how you sell it inside so you can sell it outside. It's all about emotional commitment."

Jones said he was worked with SLAP founder and CEO Stan Slap to help drive cultural changes at many of the companies he worked with over the past two decades including Hewlett-Packard and Oracle.

Jones said he is looking forward to expanding SLAP's footprint into midsize companies and working with channel partners on how they can also drive cultural transformations. "They have the same issues culturally as these big companies," he said. "We are helping companies change culture. We can help the channel get the best out of their people."