Accenture Acquires 'Game Of Thrones' Visual Effects Company To Add State-Of-The-Art Visualization Capabilities

Solution provider powerhouse Accenture has acquired Mackevision, a global producer of 3D-enabled and immersive product content, to boost its digital services portfolio. Germany-based Mackevision earned international acclaim for its work on the popular HBO Series 'Game Of Thrones' for which it was awarded the Emmy in 2014 for Outstanding Visual Effects.

Accenture recently launched its Extended Reality practice, which includes virtual reality, augmented reality and newly developed immersive technologies in an effort to connect and engage deeper with customers.

Financial terms of the deal were not disclosed.

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Mackevision's creation, visualization and production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films, according to Accenture. The company has also developed a differentiated ability to leverage engineering data to construct "digital twins" of complex physical products.

"Mackevision's capabilities will add a whole new dimension of content innovation to our portfolio of services," said Brian Whipple, head of Accenture Interactive, in a statement. "The 'digital twin' concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible."

Accenture, ranked No. 2 on CRN's Solution Provider 500, plans to leverage Mackevision to add state-of-the-art visualization capabilities to Accenture Interactive's digital services portfolio – strengthening its ability to create next-generation customer experiences and industrial extended reality applications, said Accenture.

"This is truly a one-of-a-kind opportunity for us," said Jamie Posnanski, global content practice lead, Accenture Interactive. "Mackevision has a deep roster of highly-relevant creative and technical talent in emergent capabilities, and operates with mature offerings on a global scale. It’s rare to find this combination in the market. We are highly impressed by the quality of the work, innovation, leadership, culture and, of course, talent on the Mackevision team, and we are excited for what our combined capabilities can mean for clients."

Founded in 1994, Mackevision has more than 500 employees with headquarters in Stuttgart, Germany, with additional offices in Germany, the U.S., the U.K., China, South Korea and Japan.