Accenture Set To Acquire Netherlands-Based Digital Marketing Agency Storm Digital

Accenture is expanding its foothold in the Netherlands with the purchase of a digital marketing agency that is focused on programmatic advertising and delivering technological and analytical solutions to some of the region’s biggest brands, the company said.

“Accenture Interactive has continued to scale programmatic services for global brands; with the addition of Storm Digital, we can move faster and further in terms of scale and expertise and help to drive strong results for our clients,” Anatoly Roytman, head of Accenture Interactive Europe, Africa and Latin America, said in a statement.

The purchase of Storm Digital follows Accenture’s 2016 acquisition of Amsterdam-based mobile specialist Mobgen. Accenture Interactive also recently appointed three creative industry leaders to its team in the Netherlands.

Terms of the deal were not disclosed. Storm Digital has offices in Amsterdam and Groningen. Its roughly 90 employees will become part of Accenture Interactive.

Storm Digital was founded in 2006 and works with a number industries with specific focus on financial services, automotive, retail and travel. The company makes digital customer experiences for several leading Dutch companies, including ABN AMRO, Exact, KLM, Rituals and Transavia. Storm Digital boasts that it can deliver many digital specialties to customers including data collection, audience analytics, search, social and programmatic advertising services, media planning and buying, content creation, dynamic creative services and digital business services, it said in a statement.

“We’re very proud to have attracted the attention of the world’s largest digital agency,” Storm Digital CEO Viktor van der Wijk said in a statement. “Storm Digital is well respected in digital marketing and Accenture Interactive has acknowledged that. Joining Accenture Interactive enriches our team and clients with international scalable digital solutions that are essential to win in an increasingly demanding environment.”

Accenture has recently been deepening its European talent pool through acquisition.

On Oct. 1, Accenutre bought Swedish creative agency The World Loves, whose business has wide-ranging expertise within communications for clients, which include Swedish bank SEB, payment solution company Swish, gaming company Svenska Spel and Weight Watchers.

In November, Accenture acquired Nordic-based Kaplan, a customer relationship management service. The acquisition was said to strengthen Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics.

Also in November, Accenture said it planned to buy Kolle Rebbe, a Hamburg-based design agency that will become part of Accenture Interactive and strengthen its ability to create and deliver integrated brand experiences for customers in Germany and across other geographies. The acquisition is subject to regulatory approval but is expected to be completed soon.

That is Accenture’s third recent acquisition in Germany. In January 2018, Accenture Interactive acquired Mackevision, a leading producer of computer-generated imagery and immersive content.

In June 2018, Accenture acquired strategic design consultancy designaffairs to join its Industry X.0 team.

In 2017, Accenture Interactive acquired a majority stake in digital agency SinnerSchrader.