Gradient MSP’s Synthesize Platform Is “Next Generation Of Innovation”

Synthesize will give MSPs access to the platforms they see as the best fit for their customers without having to bear the burden of manual administration when it comes to billing and delivering those services, says Colin Knox, founder and CEO of Gradient MSP.

Gradient MSP has launched a new open ecosystem platform, Synthesize, that takes the MSP market into “the next generation of innovation” with its seamless integration tools.

Synthesize will give MSPs access to the platforms they see as the best fit for their customers without having to bear the burden of manual administration when it comes to billing and delivering those services, Colin Knox (pictured), founder and CEO of Gradient MSP, told CRN.

Calgary, Alberta-based Gradient MSP said Synthesize is the “IT channel’s first and only open vendor integration program and platform built to optimize the MSP business model.” The platform addresses two common challenges by offering a frictionless ecosystem and reconciling everything as a service as part of the automated billable monthly recurring revenue cycle.

“As ecosystems in the managed services market gradually close due to market consolidation, we are seeing the early stages of a market accessibility challenge for channel vendors,” Knox said. “This challenge is impacting the rate of innovation and limiting MSPs from having access to new solutions that would be beneficial to their own and their clients’ businesses.”

Synthesize opens up the ecosystem while reducing the time and investment required to deliver integration with all the PSAs that MSP partners use, he said.

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Tim Bowers, CEO of Gradient MSP partner HaloPSA, said the new platform is a “win for everyone.”

“Gradient MSP’s Synthesize integration program supports our platform by bringing additional integrations to HaloPSA,” Bowers told CRN. “We are proud to partner with Gradient MSP because the results are exponential. We are able to create more value for MSPs and introduce new levels of automation.”

Integrating with Synthesize and Billable, Gradient MSP’s automated billing reconciliation, gives MSPs access to all the top PSA platforms and provides them with greater visibility, Knox said.

“The mission for Synthesize is to make partnerships between MSPs and channel vendors more prosperous,” he said. “This comes through providing more vendors access to meet an MSP’s minimum requirement of being integrated with their PSA, making their solution viable for any MSP to then resell to their end customers, fostering increased revenue opportunity.”

MSPs will have access to a more expansive portfolio and automated administration of the resale of those solutions while ensuring that they are getting paid for everything they deliver.

“It is hyper-focused on the managed services market, which goes beyond just integration by creating a partnership that drives promotion, awareness and accessibility for channel vendors to an ever-expanding network of MSPs,” Knox said.