NinjaOne Taps Connectwise, Liongard Vet Adam Slutskin As Chief Channel Advisor

‘With what’s going on in the space with Datto and Kaseya merging, there’s no doubt that Ninja continues to be positioned better and better,’ says Adam Slutskin, NinjaOne’s chief channel advisor. ‘Ninja is now part of the core four. The future is just on tap for Ninja.’

NinjaOne announced today that Adam Slutskin has joined as chief channel advisor, bringing with him industry-leading experience from previous roles at Connectwise and Liongard.

“With what’s going on in the space with Datto and Kaseya merging, there’s no doubt that Ninja continues to be positioned better and better,” Slutskin told CRN. “Ninja is now part of the core four. The future is just on tap for Ninja.”

Slutskin was most recently the chief revenue officer at Liongard where he grew the company’s MSP customer base from near zero to more than 2,000. At Connectwise, he directed the company’s global sales strategy. He is also a prominent investor in the MSP channel and has advised leading channel vendors for years.

As a longtime channel veteran, and a U.S. Air Force veteran, Slutskin will advise Austin, Texas-based NinjaOne as it expands and strengthens the channel relationships core to its growth by helping enhance its products as well as serve as the public face across the company’s sales and marketing efforts. He will also advise on everything from go-to-market strategies for new products to sales training and attending industry events on behalf of NinjaOne.

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“Adam is one of the most trusted and sought-after channel advisors not just for his sales experience, but also for his unyielding belief in culture, mentorship, and entrepreneurship - three core values of NinjaOne,” NinjaOne CEO, Sal Sferlazza, said in a statement. “We’re aligned on growing NinjaOne into a market leader while also building a world-class culture. As we look ahead, I couldn’t ask for a better channel advisor to help us navigate this moment.”

Slutskin’s initial focuses will be to evaluate NinjaOne’s sales engagement strategy in the MSP space and work with sales leadership to optimize team structure and strategies. He will also be advising on integrations and partnerships with vendors and building NinjaOne community through company-sponsored webinars, fireside chats and other marketing activities.

“What I can really bring to the table with Ninja is to share all that I’ve learned over the last 15 years as a go-to-market revenue sales and strategy person,” Slutskin told CRN. “Ninja has a great team and they’re just highly motivated. You get to the point in your career, if you’re lucky, where you get to pick, and I proudly pick Ninja.”