Perficient Expands Healthcare Market With MedTouch Acquisition

Perficient, which already has 20 years of history in the healthcare market, wants to use its MedTouch acquisition to expand its digital transformation capabilities in this market to help clients improve their customer experience across all facets of their businesses.

Global IT consultant Perficient on Monday said it is expanding the healthcare-focused part of its business with the acquisition of MedTouch.

With the acquisition, Perficient gets expanded consulting capabilities and personnel, the St. Louis-based consultant said.

MedTouch is a $13-million, 50-person consultant focused on bringing digital transformation to the healthcare industry, with expertise in patient acquisition, consumer experience, and physician marketing.

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The company works with such partners as Salesforce, Sitecore, and Acquia to provide content management systems, web development, customer relationship management and marketing automation, and electronic medical records integration. MedTouch is also a Google premier partner.

Ed Hoffman, Perficient vice president, told CRN via email that healthcare consumers expect a frictionless customer experience, which requires a digital marketing strategy and implementation to provide health systems with leading-edge consumer experience by transforming all the patients' digital touchpoints.

Perficient, which is currently looking at increasing its mergers and acquisition activities, already has over 20 years experience in delivering business optimization and customer experience solutions to leading healthcare payer, provider, and pharmaceutical organizations, Hoffman wrote.

"With the addition of MedTouch, which specializes in digital marketing healthcare expertise, Perficient is strengthening the capabilities of our largest industry vertical with strategic digital marketing solutions and services focused on patient acquisition, customer experience, patient engagement and loyalty, and physician marketing. Together, we can better help all of our healthcare clients provide the communities they serve with high-quality and cost-effective healthcare while improving the patients’ and members’ experience," he wrote.

Terms of the deal were not disclosed.