Salesforce Dreamforce 2024: The 10 Coolest Exhibitors

Accenture, Jade Global, Google and Vonage are among the coolest exhibitors from Salesforce Dreamforce 2024.

Five solution providers and five vendors are among the hottest companies to exhibit at Salesforce Dreamforce 2024.

Accenture and Jade Global are among the solution providers to stand out for their work with the San Francisco-based cloud software vendor and for taking the emerging market for artificial intelligence to the next level. Google and Vonage are among the vendors that caught people’s attention for their work with Salesforce.

Salesforce Dreamforce 2024

This year’s Dreamforce was memorable for Salesforce’s news around AI agents and innovations to its various cloud offerings as well as CEO and co-founder Marc Benioff’s critiques of AI rival Microsoft.

In the lead up to the annual conference, Salesforce published a study that showed the vendor and its 12,000 or so partners will create 11.6 million new jobs and more than $2 trillion in business revenues. The Salesforce partner ecosystem includes over 244,000 certified experts, according to the vendor, and users on average adopt emerging technologies 31 percent faster when using a consulting partner.

Read on for the coolest exhibitors from Salesforce Dreamforce 2024.

Varonis

During Dreamforce, Varonis revealed new capabilities around automatically identifying and eliminating data security risks in Salesforce environments.

The New York-based security tech vendor was also named Salesforce’s ISV Partner Innovation Award winner just before Dreamforce for Varonis’ work in financial services with customer Holmes Murphy.

As part of its new Salesforce remediation capabilities, Varonis customers can prevent users from exporting reports, find and eliminate passwords that don’t expire and control what data users see, among other actions, according to Varonis.

Varonis is a member of CRN’s 2024 Partner Program Guide.

Vonage

Vonage, part of Ericsson, is one of the first service providers to join the Salesforce Bring Your Own Channel for Contact Center as a Service (BYOC for CCaaS) pilot program.

The Holmdel, N.J.-based unified communications vendor said that as part of the program, Vonage Premier for Salesforce Service Cloud Voice users can integrate Vonage omnichannel and AI-powered capabilities into existing contact center solutions, including voice, text, chat, WhatsApp and more.

The benefit is faster resolution times and creating more personalized experiences for customers, according to Vonage. The vendor can source a single AI-based virtual agent offering for self-service automations across voice and digital channels while leveraging Salesforce for all live agent assist and analytics needs.

Vonage was a 2024 Salesforce Partner Innovation Award winner in manufacturing for its work with customer Endress + Hauser. In June, Vonage said that the 70-year-old company selected Vonage’s Contact Center for Service Cloud Voice for its global workforce of about 17,000 people for automation and engagement enhancements.

Vonage has said its 2024 budget for market development funds (MDF) increased compared to 2023, accordingto CRN’s 2024 Channel Chiefs.

Google

Some of the news Google made at Dreamforce this year included serving as one of the first Agentforce Partner Network vendor members.

Salesforce launched the Agentforce Partner Network to enable a variety of partner types, including system integrators, to bring AI agents to customers as a way to get to a billion AI agents enabled over the next year, according to the vendor.

Mountain View, Calif.-based cloud vendor Google also said during Dreamforce that it will allow Workspace users to build custom agents with skills across the vendor’s platforms while maintaining pre-established privacy and user data protections.

Google has more than 100,000 partners, according to CRN’s 2024 Channel Chiefs.

IBM

IBM, named a 2024 Salesforce Partner Innovation Award winner for its work with Salesforce Data Cloud and customer MOL Group, an oil and gas conglomerate in Hungary, also inked a new partnership with Salesforce around pre-built AI agents.

The Armonk, N.Y.-based tech giant will provide pre-built AI agents and tools for organizations to use in their own IT environments with IBM’s Granite AI models set to become available within the Salesforce ecosystem in October.

Along with the technology vendor partnership between Salesforce and IBM, Salesforce and IBM Consulting have an agreement to jointly support customers with Agentforce and IBM Consulting’s AI-powered Advantage delivery platform.

IBM Consulting–No. 6 on CRN’s 2024 Solution Provider 500–will work on AI agent selection, customization, deployment and scaling for specific industry challenges to help customers.

As part of the MOL Group project, IBM helped the oil and gas company pull data from more than 5 million loyalty shopping transactions each month. MOL leveraged IBM Watsonx and Salesforce’s Marketing Cloud, Experience Cloud and CRM application as part of the project.

Within two years of introducing an app from the project, customer downloads are on course to exceed 1.4 million and double the following year. MOL also saw average revenue increase between 15 percent and 30 percent.

IBM has been working to increase the overall percentage of company revenue that comes through the channel, according to CRN’s 2024 Channel Chiefs.

Genesys

Genesys expanded availability for its CX Cloud collaborative offering with Salesforce in the lead up to Dreamforce.

CX Cloud is now available for Sales Cloud, Health Cloud and Financial Services Cloud, according to the Menlo Park, Calif.-based customer experience and call center technology provider. More than 75 CX Cloud deals have been closed since the launch in September.

The offering also gained web messaging, short message service (SMS) and other native digital channels, leveraging existing Genesys Cloud voice capabilities. CX Cloud has also reached support for 20 languages and availability in 20 Genesys Cloud regions powered by Amazon Web Services, according to Genesys.

Genesys is a member of CRN’s 2024 Partner Program Guide.

Slalom

Slalom went home with two 2024 Salesforce Partner Innovation awards, one for health care and life sciences for its work with customer Protas and one for nonprofit for its work with the National Multiple Sclerosis Society.

The Seattle-based company–No. 27 on CRN’s 2024 Solution Provider 500–is the No. 3 global Salesforce partner, according to Slalom. The company has 11,500-plus professionals with Salesforce certifications, 7,400-plus Salesforce projects and more than 1,000 Slalom customers use Salesforce.

Slalom and Protas have worked on the latter’s Cantata platform for streamlining clinical trial management in a single, secure system, Protas said in a statement. The platform aims to enhance trial quality, improve user experience and facilitate better results, among other benefits.

TCS

Salesforce gave a 2024 Partner Innovation award in communication to Tata Consultancy Services for its work with customer Vantage Towers.

The India-based company–No. 2 on CRN’s 2024 Solution Provider 500–has more than 300 projects completed and more than 7,000 certified professionals with more than 19,000 Salesforce professional certifications, according to a TCS listing on Salesforce’s AppExchange.

Vantage is an international tower company with more than 80,000 towers across 10 countries, according to the company.

Accenture

Some of the news Accenture made during Dreamforce 2024 includes becoming one of the earliest system integrator (SI) Agentforce Partner Network members.

The company– No. 1 on CRN’s 2024 Solution Provider 500–came away with a 2024 Salesforce Partner Innovation award in education for its work with Queensland University of Technology.

Accenture and QUT leveraged Salesforce to communicate with, support, attract and retain students, according to an Accenture statement.

Accenture delivers up to 50,000 hours of Salesforce training a year and has the most certified technical architects in the market, according to the solution provider. Accenture has 50,000-plus Salesforce-skilled people and 75,000-plus Salesforce certification.

Cognizant

Cognizant took home two 2024 Salesforce Partner Innovation awards–a core CRM award for its work with customer S&P Global Market Intelligence and an AI award for its work with customer Woolworths Group.

The Teaneck, N.J.-based company–No. 8 on CRN’s 2024 Solution Provider 500–bills itself as having one of the industry’s largest pools of Salesforce-certified consultants.

Cognizant’s Salesforce work includes expertise in Revenue Cloud, Marketing Cloud and MuleSoft and cuts across industries from health care and banking to retail and insurance, according to the solution provider.

Jade Global

Jade Global offers Salesforce customers its digital transformation services, managed services and implementation work, among other capabilities.

The San Jose, Calif.-based company–a member of CRN’s 2024 MSP500–has been a Salesforce partner for 10-plus years and has done more than 400 projects, has more than 100 clients and more than 900 certifications in the space.

Jade Global’s industry specialties with Salesforce include high tech, manufacturing, media, health care and life sciences, according to the MSP.