Former Intermedia Exec Eric Martorano To Lead Accordo Group

Accordo Group, a software asset management company, has brought on industry veteran Eric Martorano as the company’s newest board member and CEO.

Accordo Group, a 20-year-old company based in Auckland, New Zealand, specializes in SMB revenue recovery, software asset management, cloud solutions and data-enabled sales. In his new role, Martorano will help build the company's global presence and establish an even closer connection with its partner Microsoft, where Martorano worked for eight years prior to his appointment at cloud communications provider Intermedia.

Martorano succeeded the company's former CEO of eight years, Chris Moxon.

"I want to make sure we continue to invest in Accordo people, customer experience, and innovate and develop our technology. We are highly focused on delivering for our clients and their partners," Martorano told CRN.

[Related: Ex-Microsoft Channel Exec Eric Martorano Tapped To Lead Tech Firm]

CRN reported earlier this month that Martorano had landed a new job leading an unnamed, established overseas software life-cycle management company that's looking to grow in the U.S. market. Martorano confirmed he will be running the company from its office in Bellevue, Wash.

In addition to the U.S. and New Zealand, Accordo has offices in Argentina, Belgium and the United Kingdom. About 60 percent of Accordo's revenue is generated from the U.S. market.

Accordo helps software vendors’ channel partners generate sales through predictive analytics and artificial intelligence, giving customers more visibility into their IT environments to help them make better use of their software investments. For Martorano, that expertise is what drew him to the company.

"Accordo is one of the leading companies in understanding big data and customer success, and on top of that, they put in place sophisticated software solutions that enable the customer to successfully manage and grow their business by leveraging that big data," he said.

Accordo can help SMBs that haven’t had access to an affordable solution better understand their IT environments to make sure they're optimizing their investments. "It's a high-end service that only enterprises have had access to before," Martorano said.

Martorano is no stranger to the channel, having spent more than 25 years in the tech industry helping partners grow their businesses. Most recently, Martorano served as chief revenue officer for cloud communications provider Intermedia. Prior to that, Martorano served as general manager of U.S. partner sales for Microsoft, and senior director of marketing for Sage Software.

The company doesn't have its own channel program today, but under Martorano's leadership, Accordo will investigate the possibility of building out its own direct-to-channel program, rather than strictly working through its vendor community's channel partners.

“Martorano’s track record in driving global growth coupled with his deep industry knowledge and expertise will be instrumental in taking Accordo to the next level,” Vicky McCullough, Accordo’s co-founder and board director, said in a statement.