2025 Partner Program Guide: 5-Star Computing Vendor Programs
As part of the annual Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star Programs among computing vendors for 2025.
Computing The Advantage For Partners
Computing products and peripheral devices, everything from laptop and tablet PCs to processors and printers, are a big part of the business for many solution providers. And so the partner programs operated by the manufacturers of those products are important for the channel.
The CRN 2025 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – 250 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the computing space, a category that includes providers of processors, laptops, tablets, smartphones, displays and printers. Details of every vendor’s partner program can be found at CRN.com.
Slideshows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in eight technology categories: cloud, computing, data center, MSP platforms, networking, security, software and storage. A separate list will highlight startup companies with 5-Star Partner Programs.
While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Acer
Program Name: Acer Accelerate Partner Program
Channel Chief: Jennifer Wadland, Vice President, U.S. Commercial Sales
Most Significant Changes To Partner Program Over The Past Year:
Over the past year, the Acer Accelerate Partner Program has enhanced earning opportunities with more SPIFF-eligible SKUs, incentivized product training, and instant access to contests and promotions.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=4
Dynabook Americas
Program Name: Channel Partner Alliance Program
Channel Chief: Marc Sarver, Senior Director, Channel Marketing, Partnerships and Alliances
Most Significant Changes To Partner Program Over The Past Year:
In 2024, Dynabook introduced AI tools for marketing automation and lead management, expanded the Demo Program for customer trials, and improved inventory logistics. Enhanced cloud solutions training and co-branded marketing campaigns ensured partners adapted to changing markets while delivering value in hardware and cloud services.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=81
HP Inc.
Program Name: Amplify
Channel Chief: Kobi Elbaz, Senior Vice President and General Manager, Global Revenue Operations
Most Significant Changes To Partner Program Over The Past Year:
HP introduced the industry's first role-based AI training and certification program, unveiled new partner benefits, evolved the company’s membership track through a simplified architecture, and expanded the sustainability program, Amplify Impact, to distribution in nearly 50 countries.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=111
Intel
Program Name: Intel Partner Alliance
Channel Chief: Dave Guzzi, VP, Global Partners
Most Significant Changes To Partner Program Over The Past Year:
Simplified the partner program tier criteria, introducing more choice and flexibility. Expanded the partner program to address the unique needs of our GSI and ISV partner roles. Transformed MDF into a unified, scalable benefit. Expanded points-based incentives and redemption opportunities.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=123
Kodak Alaris
Program Name: Kodak Alaris Partner Program
Channel Chief: Maia Mosillo, Global Channel Marketing Director
Most Significant Changes To Partner Program Over The Past Year:
The key investments were around certification, PRM improvements, competitive pricing, a discount structure, and the company’s rewards program. The Kodak Alaris partner management team did a market analysis to enhance the company’s programs and give more money to the partners. The company also revamped the software portion of the partner program allowing partners to generate more margin.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=134
LG Electronics
Program Name: LG PRO Partner Program
Channel Chief: Stephen Hu, Head of U.S. Channel Sales
Most Significant Changes To Partner Program Over The Past Year:
Added self-service automation features and behavioral triggered responses to the partner portal for communication, activation and enablement and to help drive channel engagement and performance. Created resource center for all partner-related questions with guides, videos, and on-demand training.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=138
Logitech
Program Name: Logitech Partner Connect Program
Channel Chief: Crystal Ferreira, Head of Global & North America Channel Sales
Most Significant Changes To Partner Program Over The Past Year:
After its initial launch in North America, the company’s Partner Connect Program expanded to the company’s European, emerging markets, Asian Pacific and Latin America regions, supporting global pricing and incentive consistency.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=140
Nvidia
Program Name: Nvidia Partner Network (NPN) Program
Channel Chief: Darrin Chen, Vice President, Global Partners (NPN) GTM & Operations
Most Significant Changes To Partner Program Over The Past Year:
Two areas of focus over the last year were: 1) Expanded in the cloud and developed the Reference Platform Nvidia Cloud Partner (NCP) specialization to accelerate utilization of Nvidia Reference Architectures, and 2) Launched new tools to accelerate partners’ business with Nvidia including an enhanced partner portal and new partner locator.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=159
Xerox
Program Name: Xerox Partner group
Channel Chief: Jacques-Edouard Gueden, Chief Channel and Partner Officer
Most Significant Changes To Partner Program Over The Past Year:
In 2024, Xerox proactively cultivated robust partnerships with both existing and new collaborators. By actively listening and swiftly implementing strategic actions, Xerox harnessed its assets to emerge as the preeminent IT partner of choice. Xerox invites partners to navigate this dynamic landscape alongside the company, where trust and simplicity guide it.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=244
Zebra Technologies
Program Name: PartnerConnect
Channel Chief: Robert Armstrong, Chief Marketing Officer
Most Significant Changes To Partner Program Over The Past Year:
Streamlined partner onboarding, enhancing revenue processes. Global sales incentive program rewards sales reps for sales. Extended Small and Medium Business program into new regions. Launched outcome-based selling model, Modern Store. Revamped partner rebate program to boost cross-selling and maximize partners' growth rebate payouts. Stronger focus on ecosystems and inter-partner collaboration.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2025-details?c=245
