Dell Debuts Revamped PC Lineup At CES 2025

With the new systems, Dell is introducing a ‘good, better, best’ naming convention that the company hopes will make it easier for customers to find what they are looking for.

Dell Technologies has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.

“We’re announcing a simplified portfolio that unifies our PC brand under the Dell name. It's going to make it easier for our customers to do business with us, while also building on the industry’s broadest lineup of AI PCs,” said company founder and CEO Michael Dell in a media briefing ahead of the announcement.

Worry not, gamers.

“Alienware continues as Alienware,” Dell said. “Bad to the bone.”

The Dell, Dell Pro, and Dell Pro Max is a “good, better, best” naming convention that Dell hopes will make it easier for customers to find what they are looking for. The technology giant announced the changes at CES 2025 on Monday.

The idea is to remove doubt about each product’s capabilities ahead of a projected PC refresh that should see swaths of the world’s 1.5 billion PCs currently running replaced by newer and faster models, said Jeff Clarke, Dell’s chief operating officer and vice chairman.

“ We’re excited to announce at this event today the ‘Dell’ brand, for school, for fun, for work,” said Clarke. “‘Dell Pro,’ professional grade, think of this in the IT managed environment, and then ‘Dell Pro Max,’ the maximum performance, think workstations, think CAD engineering, think some of the high-performance applications that we’ve been associated with. It’s clear, it’s simple, it’s concise.”

Each category has its own good, better, and best configuration inside. So, the Dell category has a “Base, Plus, and Premium” configuration, as does the Dell Pro, and the Dell Pro Max.

“ We want customers to spend their valuable time thinking about workloads they want to run on a PC, the use cases they're trying to solve a problem for not what sub brand, not understanding and figuring out our nomenclature,” Clarke said.

Clarke said customers have also told Dell Technologies they want to work with a trusted brand, which is why they buy the Round Rock, Texas-based company’s PCs for their businesses and homes.

“Companies buy our products because of the name Dell,” he said. “It’s our most leveraged asset when it comes to branding. And we’re taking that leveraged asset and really we’re going to tie it to our AI PCs as the top line brand. And we’re going to make it easy for our customers to find what they’re looking for.”

Clarke estimates that by the end of the decade, 90 percent of the GenAI opportunity will be in the form of inferencing or as he calls it “AI in production.” He said with 50 percent of the world’s data created at the edge and small models improving it puts the PC in a winning position for enterprises who need to harness AI’s potential.

“Inferencing is going to go as close as possible to where the data is created, at the edge towards the PC,” Clarke said. “The PC is the closest thing to end users. It’s the closest thing to their intent.”

Here’s more of what was revealed today at CES.

Dell

This is the entry-level PC tier that is designed for play, school and work, Dell said. It comes in base, plus and premium, with a desktop version available. It is similar to the Dell Inspiron line that existed before it. It is made for those who are just taking their first steps into a new job. Dell said at launch, four of the Dell Plus models will have Windows Copilot+.

The devices are powered by Intel Core Ultra (Series 2) processors and offer up to 39-percent longer battery life, up to 14-percent thinner profile, Dell said in press materials. Each one has the ability to provide on-device AI to boost efficiency, and both the Dell Plus 14 and Dell Plus 16 come in a 2-in-1 flip design that can turn the device into a tablet.

“You can go to school all day, play your favorite games all night, all on a single charge, and it comes with Intel's latest core, ultra series two processor, boasting 3x ai performance and 50 percent more graphics capability,” Terwilliger said.

Later this year, Dell said expect to see more AMD and Snapdragon series processors available in this line.

Dell Pro

Dell Pro desktops and notebooks have been redesigned to deliver a superior user experience for the office workforce, Terwilliger said announcing the move.

“It will be the new standard in professional grade,” he said during the media pre-briefing. “We’ve packed so many innovations into these devices made possible by our phenomenal engineers and deep partnerships across the industry. We’re driving NPUs deep into our portfolios from a mix of silicon partners including Intel, AMD and Qualcomm.”

Key to its functionality is the devices’ chassis options that give users the ability to pick a standard clamshell open-and-shut laptop, or a 2-in-1 flip device that can transform into a tablet.

“We stand behind our durable builds across all of our Dell Pro devices,” Terwilliger said. “We've even thought about the durability of ports after repeated use. We've got a pretty exciting one here, the industry’s first, modular USB-C port. The modular USB-C port are now secured with screws instead of solder, making them three times more durable.”

The display sizes come in 13, 14, and 16 inches, but all are built on the same system BIOS, Dell said, to make ordering simple for device managers and IT departments. Additionally, Dell Pro Plus PCs arrive to market with a minimalist design that is crafted with 50-percent recycled and low-emissions aluminum, Dell said.

Dell Pro Desktops are available in micro, slim and tower form factors, Dell said. Dell Pro desktops also feature either Intel Core Ultra (Series 2) or AMD Ryzen processors. Dell said these are the company’s first commercial desktops with NPUs, “bringing the benefits of AI-optimized performance and energy efficiency to PC users, regardless of form factor.”

Dell Pro Max

The Dell Pro Max lineup is for those power-intensive workloads that can’t be trusted with lesser devices. The ProMax line include Intel Core Ultra (Series 2) and AMD Ryzen and AMD Threadripper processor options and Nvidia graphics.

Dell said the premium silicon chips engineered into the device lets users work on GPU-intensive tasks like CAD (computer-aided design), animation, video rendering, even fine-tuning large language models, all while maintaining security and managing costs.

“Our mobile workstations have been completely redesigned in a category where we lead the industry. Already, our new portfolio adds 30 percent more performance, Gen on Gen due to some new patented thermal designs,” Terwilliger said. “Late this year we’ll have options up to Nvidia RTX 2000-class graphics.”

Additionally the ProMax series comes with newly designed modular mainboard to improve serviceability and reduced e-waste, while extending Dell’s position in the use of sustainable materials like low-emission aluminum, recycled steel, recycled copper and bio-based plastic, while the batteries on the ProMax and Pro lines also use up to 80 percent less cobalt to reduce dependency on critical minerals.

Dell UltraSharp 32 and 27

Dell said the Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors boast the world’s first enhanced IPS Black, QD-OLED technology with a remarkable 3,000:1 contrast ratio. The result is a monitor with 47 percent deeper blacks and 89 percent ambient contrast ratio in office settings.

Both monitors provide an unparalleled viewing experience, with strong visuals, cutting-edge features, and exceptional eye-comfort, Dell said. Designed for both professional and casual use, they combine superior color accuracy, vivid detail, and deep contrasts to meet the needs of every user, from office work to entertainment.

With VESA DisplayHDR 600 support and a 4K resolution, users can enjoy true-to-life images and vibrant visuals for productivity and entertainment.

Designed with eye comfort in mind, the Dell UltraSharp monitors feature several enhancements to reduce eye strain during long working hours. The monitors emit up to 30-percent less blue light compared to competitors without compromising color accuracy, allowing for extended viewing periods without discomfort, Dell said.

The ambient light sensor adjusts brightness and color temperature based on the surrounding environment, further reducing eye fatigue. The low reflectance panel minimizes glare, ensuring easy focus even under bright office lighting. Additionally, with a 120Hz refresh rate, Dell’s newest monitors provide smooth, flicker-free visuals that improve overall viewing comfort, the company said.

Dell 32 Plus 4K QD-OLED

Dell 32 Plus 4K QD-OLED monitor takes viewing files on a computer a step further, Dell said. This display combines 4K resolution with Quantum Dot OLED technology, to deliver exceptional clarity, stunning color accuracy, and deep contrast, making it ideal for both professional tasks and casual use, according to Dell.

Gamers will appreciate the screen’s smooth, seamless visuals provided by the 120Hz refresh rate and an ultra-low 0.03ms response time, which eliminates motion blur and enhances fast-paced gameplay. For movie lovers, the addition of Dolby Vision and VESA Display True Black 400 brings cinematic-quality visuals to streaming applications, Dell said, setting a new standard in visual performance at work and home.