Samsung Hires Ex-Intel Exec Brad Haczynski As B2B General Manager

Brad Haczynski, the former global sales leader for Intel’s Network and Edge Group, will focus on growing Samsung’s North American mobile B2B business ‘with an expanding portfolio of enterprise solutions and mobile products including phones, tablets, PCs and wearables’ and oversee the American subsidiary’s channel operation.

Samsung Electronics has put one of Intel’s former top sales leaders in charge of growing mobile device sales with businesses in North America.

The executive, Brad Haczynski, announced on LinkedIn last week ahead of Samsung’s Galaxy Unpacked 2023 event that he has been hired as senior vice president and general manager of B2B for the Korean tech giant’s American subsidiary, Samsung Electronics America.

[Related: Samsung Launches Ascend Partner Program With Improved Rebates, New Portal]

A Samsung spokesperson confirmed Haczynski’s appointment as the head of its North American mobile B2B organization and said he will focus on “growing the business with an expanding portfolio of enterprise solutions and mobile products including phones, tablets, PCs and wearables.”

Haczynski will oversee all aspects of Samsung’s commercial business operations in North America, including its channel organization, the spokesperson said. He will report to Jude Buckley, executive vice president of the American subsidiary’s mobile experience business.

The executive was most recently vice president and general manager of global sales and marketing for Intel’s $9 billion Network and Edge Group, a role he left earlier this month.

Haczynski was tapped to lead global sales for the Intel business in November 2021, a few months after Intel CEO Pat Gelsinger formed the Network and Edge Group by combining the chipmaker’s Network Platforms Group, Internet of Things Group and Connectivity Group as part of a broader reorganization. He previously led global IoT sales, a role he held for a little over three years.

Samsung’s hiring of Haczynski was made as the company seeks to win over businesses with its latest mobile devices, including the Galaxy Z Fold 5, the Galaxy Tab S9 series and the Galaxy Watch 6 series.

For instance, during last week’s Galaxy Unpacked event, Samsung pitched the Galaxy Z Fold 5 as a secure productivity workhorse with its large, fold-out screen, its PC-like multitasking capabilities and its hardware-based device attestation technology.

“We’re committed to pursuing more collaborations with our partners and introducing more ways to optimize experiences you need to ‘fold,’ even business solutions,” said Nihls Dahl, director of product and technology planning for Samsung’s North American business.