Peak Perks: The Cloud Migration Movement

Peak, which provides Infrastructure-as-a-Service that allows solution providers to build private-label private clouds, has a front-row seat view of the migration by business customers away from corporate data centers to third-party service providers.

Luke Norris, CEO and founder of Denver-based Peak, told CRN that his company is seeing an uptick in migrations to the cloud as customers look at IT refreshes after hitting the end of their three- or five-year leases.

"Customers are looking at their cost-benefit analysis of whether to maintain old equipment or use outsourced services," Norris said.

Peak measures growth in multiple ways, including the number of new partners, how fast partners convert to revenue, and what kind of asset turnover or revenue growth it is experiencing, Norris said.

The company has been adding between 20 and 25 new channel partners on a quarterly basis, and they are seeing dramatic growth, he said. Over the past year, the average transaction size in revenue terms has tripled, with the average partner deploying three times the amount of storage this year than it did last year, he said.

"That growth is indicative of not just moving disaster recovery to the cloud, but also of moving production to the cloud," he said.

PUBLISHED DEC. 15, 2014