It's Getting Real: Whitman Reveals New Hewlett Packard Enterprise Logo

Hewlett-Packard CEO Meg Whitman knows the new Hewlett Packard Enterprise logo and branding is different, but that's exactly what she loves about it.

"It’s different, I know," said Whitman in an HP Next blog post unveiling the new look. "What I love about our new logo design is how it stands out among our competitors. The color we picked is no accident. I wanted us to stand apart."

Whitman Wednesday revealed for the first time the new $57.6 billion enterprise company's branding and logo: a skinny, horizontal teal rectangle over the Hewlett Packard Enterprise name with the two t's in Hewlett connected to represent commitment to partners, customers and employees.

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The "simplicity" of the new logo communicates that HP is going to be "easy to do business with and precise in our work, our engineering and our innovation," wrote Whitman.

The new logo and design symbolizes HP's commitment to "agility, openness and partnership" with customers.

"To bring our ideals to life, we needed a logo and a design system that would be singular and defining," she wrote. "We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack. Finally, the logo needed to work across all the ways we would use it."

The connected ts hammer home HP's commitment to be "greater partners," said Whitman. "This is the first time in our history that the two ts in Hewlett connect," she wrote. "That connection is symbolic of the partnership we will forge with our customers, partners, and our employees -- what we will do together to help drive your business forward."

Bob Venero, CEO of Holbrook, N.Y.-based solution provider Future Tech, No. 234 on the 2014 CRN Solution Provider 500, said he sees the new branding and logo helping to start conversations with customers about new style IT.

"HP is on a mission for change, and there is no doubt this dramatic change in the look, feel, design and even color of the Hewlett Packard Enterprise logo will turn heads and spark conversations," he said. "I think you'll see a lot of people talking about the new logo."

Venero said he is already seeing Hewlett Packard Enterprise being much more aggressive and nimble as it steps out on its own, effective Nov. 1.

"We are very excited about the direction that the HP Enterprise channel is taking, especially under the leadership of [HP Enterprise Vice President Americas Channels] Scott Dunsire," he said. "We are seeing a dramatic change and shift in how they are supporting Future Tech. We are doing things with HP Enterprise in the last several months that we tried to accomplish for years but couldn’t get done."

PUBLISHED APRIL 15, 2015