Kaseya Helps VARs Cash In On Managed Services
But now IT managed services provider Kaseya has unveiled a new channel program that offers its partners a way to sell its tools to a wider range of customers that want the benefits of a services-based architecture but are reluctant to entrust their IT automation to third parties.
The program also includes a lead-generation initiative in which any prospect with fewer than 100 employees automatically is referred to a Kaseya reseller, who then will either sell Kaseya's software to the new customer or act as its managed services provider.
Kaseya CEO Gerald Blackie says the program will help his company tap into new markets by creating an extended distribution model, new ways to generate sales and leads, and more flexibility.
"Our MSPs have been asking for this program," he says. "They have customers that for whatever reason aren't candidates for managed services, and this allows us to still sell them our tools." The program has two tiers, Gold and Platinum, that are delineated by partners' profit margins and investments. Typical Gold partners will be IT integrators targeting the SMB space with sales, marketing and technical staff that can handle pre- and postsales and installation activities. Platinum Partners have the same capabilities along with the ability to sell Kaseya into larger organizations.
Kaseya also has built lead registration into the program, so that once a partner has logged a lead into the system, any attempt by the prospect to contact a Kaseya direct sales representative gets referred back to the appropriate partner.