MSP GoodSuite Expands Managed Print Reach With Amerimac Acquisition

‘In general, we’re trying to grow and diversify. We grow faster via acquisitions than we do organically, but we do both. We’re expanding our geography, and looking to cross-sell our products and services,’ says GoodSuite CEO Dan Strull.

Dan Strull

GoodSuite, a managed service provider with a growing backlog of new clients waiting to be on-boarded onto the company’s services, expanded its support capabilities and brought on new skills with the acquisition of Amerimac.

For Woodland Hills, Calif.-based GoodSuite, the imminent retirement of the husband-and-wife founding team of Lancaster, Calif.-based Amerimac was an opportunity to not only expand its geographic reach but also to ensure customers of Amerimac continue to get access to the managed services they had become accustomed to, said GoodSuite CEO Dan Strull.

“Amerimac brings us footprint in the Antelope Valley near Los Angeles,” Strull told CRN. “We had a bit of business there, but we can now beef up our support. And Amerimac brings us a product we didn’t have before, the Standard brand duplicators, for our education business. And we will offer our IT services to Amerimac’s customers.”

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GoodSuite has been making up to three acquisitions of other MSPs over the years, although it did only one in 2022, that of StrataIT, Strull said. Amerimac is its first for 2023, and Strull said he expects to see two more by year’s end.

GoodSuite has no private equity backing, and finances its acquisitions out of cash flow or occasionally via a Small Business Administration loan, he said.

“In general, we’re trying to grow and diversify,” he said. “We grow faster via acquisitions than we do organically, but we do both. We’re expanding our geography, and looking to cross-sell our products and services.”

GoodSuite started in the copier and print business, but over time the company’s senior executive team became focused on the IT business, Strull said.

“We know how scary it is to not have good support,” he said. “We install 50 to 200 printers per month, but we can only take on four new clients per month. We need to on-board clients properly. But we’re getting requests for four to eight new clients per month, so we’re having to ask people to wait for us.”

Amerimac not only expands GoodSuite’s ability to on-board new clients and its market for existing services, the acquisition also ensures Amerimac’s client base gets the support it needs going forward as its current owners look to spend more time with their children and grandchildren, Strull said.

“Amerimac reached out to us,” he said. “I’m told they wanted to find somebody who would treat their people and their clients like they did. And we fit the bill. They were in business for 45 years. They are a sweet couple, down to earth and friendly people. But they couldn’t keep up with the technology.”