SafeBreach Debuts Revamped Partner Program To Help ‘Maximize’ Cybersecurity Investments

The breach and attack simulation (BAS) vendor debuted its new Elevate channel program as it seeks to expand the deployment of its offering that can help to validate endpoint security and other tools.

Breach and attack simulation (BAS) vendor SafeBreach debuted its revamped channel program Wednesday as it seeks to expand the deployment of its offering that can help to validate endpoint security and other tools.

The offering provides security validation in a continuous, automated fashion, through offensive testing that replicates an adversary’s activities in attempting to thwart security controls.

SafeBreach has been particularly popular with customers looking to compare endpoint detection and response (EDR) tools with each other, according to Guy Bejerano (pictured), co-founder and CEO of SafeBreach.

Customers and partners who are looking “to be able to measure that in an empirical way — test that, validate that to your needs, to your risk factors — we see that increasing,” said Bejerano, who co-founded SafeBreach in 2014.

While SafeBreach has worked with the channel for a number of years, the next phase of growth will include an even greater emphasis with partners, executive said.

The company has already had a strong program and set of partnerships, but the new Elevate program will “take that to the next level,” said Joe Wilkinson, director of channel sales at SafeBreach.

Wilkinson joined the company in April from Tenable, where he’d spent nearly a decade, most recently as senior channel business development manager for North America.

The new program will switch from a flat-tiered system to a program with four tiers, which will reward partners at the higher level with greater margin and other incentives, according to Wilkinson.

With the launch of the new SafeBreach program, “top tier partners will absolutely be getting more margin,” he said.

Across all types of partners, the opportunity for the channel with SafeBreach is to help customers to “maximize those investments” that customers have already made into existing cybersecurity tooling, he said.

Partner Perspective

For GuidePoint Security, which has partnered with SafeBreach since 2019, SafeBreach has stood out as a BAS vendor capable of solving a “significant customer pain,” according to GuidePoint’s Mark Thornberry.

Without a doubt, being able to validate the efficacy of existing cybersecurity tools is a massive need for many customers right now, said Thornberry, senior vice president for vendor management at GuidePoint, No. 39 on CRN’s Solution Provider 500.

SafeBreach is also clearly taking a “modern channel approach” by doubling down and investing strategically with key partners, as evidenced by the new channel program announcement, he said.

Ultimately, “it signals that we’re invested in one another and that the partnership is only going to continue to grow,” Thornberry said. “And that’s only going to lead to a better experience for our customers.”

For SafeBreach, the current channel program is focused on VARs, systems integrators and professional services providers, executives said.

A separate program update that’s in the works will address the opportunities for MSP and MSSP partners, Wilkinson said.

All in all, SafeBreach has “always believed in channel,” Bejerano said. “I think we’ve come to the point where now is the time to double down and invest in this area.”