Infima Cybersecurity Hires First Channel Chief To Boost MSP Engagement

The ‘next-gen’ security awareness training provider is looking to scale up its work with MSP partners through hiring Larry Meador, who most recently was channel chief at cyber insurance broker DataStream.

Infima Channel Chief Larry Meador

Infima Cybersecurity, a provider of highly automated security awareness training, has hired Larry Meador as its first-ever channel chief with the goal of driving increased engagement with MSPs, the company disclosed.

Meador joins Orlando-based Infima from DataStream, an MSP-focused cyber insurance broker and services firm, where he’d been channel chief since August 2022. Meador initially joined the channel team at DataStream in late 2021, and before that was a channel manager at cloud VoIP provider GreenLink Networks.

[Related: DataStream: Having A Cyber Insurance Partner Can Change The Conversation]

Founded in 2017 by CEO Joel Cahill and CTO Kevin Geier, Infima offers a “next-gen” security awareness training platform that provides dramatically simplified administration for MSPs, according to the company and partners. The Infima platform offers speedy setup and requires minimal oversight once it’s up and running, company executives and partners told CRN.

BASE Solutions, a Vienna, Va.-based MSP, has been able to rapidly onboard all of its clients to the Infima platform and has found that the product “just works” after deployment — in contrast to the complexities of working with most other security awareness training platforms, said Atul Bhagat, president and CEO of BASE Solutions.

Meador will be the “perfect fit” as the first channel chief at Infima, according to Bhagat, who’s known Meador from his time at DataStream. Meador is a seasoned channel leader with a wide network in the MSP community, and will no doubt “be able to push them to next level,” Bhagat said.

Meador’s background in the cyber insurance should also prove useful, given that security awareness training is a must-have for the majority of cyber insurance policies at this point.

MSP Push

The plan, according to Meador, will be to spend much of his time traveling and attending events to connect with MSPs, with the goal of adding to the several hundred MSP partners that Infima has right now. “I’m looking forward to growing that significantly,” he told CRN.

Through working with more MSPs — and forming alliances with other cybersecurity platforms, as well — Meador said the goal is to double Infima’s user and license count over the next 12 months.

After talking with a number of MSPs, and hearing about what Infima’s platform was doing for them, Meador said he was intrigued.

“MSPs are some of the busiest people I know,” he said. “What Infima offers to them is a tremendous time savings, and also the peace of mind from knowing that once you get it set up and send it out there, it just flat out works — and you don’t really have to touch it anymore.”