Here Are The Stellar Startup Business Application Vendors To Know In 2024
Operational applications are how businesses and organizations generate value from IT. As part of CRN’s Stellar Startups for 2024, here are five business application startups, founded in 2018 or later, that solution providers should be aware of.
Taking Care Of Business
Business applications are how work gets done. Whether they are personal productivity applications for employees or enterprise software that businesses and organizations count on to run their core operations, business applications – sales, marketing, billing, financial planning and so on – are how the value of all those underlying IT systems is realized.
Business applications are also important because they are a vehicle for automating business processes, helping organizations be more efficient, more productive and more innovative.
The global enterprise applications market grew 12 percent in 2023, according to International Data Corp., reaching $356 billion. The market researcher forecasts that number of surpass $600 billion in 2028.
Software giants like SAP, Microsoft, Salesforce and Intuit account for a significant share of that market. But startups are often on the leading edge of innovation in developing applications that meet businesses’ rapidly changing needs. Such business applications developed by startup companies present a major opportunity for solution providers and strategic service providers.
As part of CRN’s 2024 Stellar Startups, here are five startups (founded in 2018 or later), developing help desk, sales, financial management and business operations management applications, that solution providers should be aware of.
Gozynta
Founded: 2018
Top Executive: Heather Johnson, CEO
Gozynta develops software that helps improve the lives of MSPs. The company’s flagship product, Mobius, connects ConnectWise PSA with QuickBooks Online, streamlining operations and reducing manual entry for small to mid-sized MSPs. The newest add-on, Gozynta Payments, is a white-labeled payment tool that allows MSPs to accept payments for invoices.
Website: www.gozynta.com
Helpt
Founded: 2022
Top Executive: Matthew Pincus, CEO
Helpt stands out in the U.S. MSP channel by leveraging human empathy and expertise backed by comprehensive learning systems and AI-driven tools to deliver an external service desk offering that is 100 percent U.S.-based and focused on delivering an excellent customer experience 24x7x365.
Website: https://www.gethelpt.com
ScopeStack
Founded: 2018
Top Executive: Jon Scott, CEO and Founder
ScopeStack says its services CPQ software is specifically designed for managed service providers and value-added resellers. The software combines pricing and Level of Effort (LoE) data to automatically generate a proposal, estimate, or scope-of-work, bringing efficiency, consistency, and accuracy to each step of the pre-sales process.
Website: https://scopestack.io/
SmarTrak.ai
Founded: 2022
Top Executive: Ted Lee, CEO
Smartrak.ai revolutionizes Cisco ecosystem management by transforming data into AI-driven insights. It transcends traditional BI with an action platform that empowers Cisco partners to act on insights for renewals, tech refreshes, and sustainability initiatives. The software boosts Cisco and partner revenue and renewal rates, reduces churn, and improves customer loyalty.
Website: smartrak.ai
Strety
Founded: 2022
Top Executive: Brian Dosal, CEO and Co-Founder
Strety says its platform is a place for MSPs to organize the most important parts of their business – people, performance management and processes. MSPs can integrate their business operating systems into their team's day-to-day operations with MS Teams and top PSA integrations for organized operations and scalable growth.
Website: strety.com