The Coolest Data Analytics Companies Of The 2025 Big Data 100
Part 1 of CRN’s Big Data 100 takes a look at the vendors solution providers should know in the data analytics and business intelligence space.
Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to professional analysts use to gain understanding and insight from rapidly growing volumes of data and share that knowledge throughout an organization. They are, ultimately, the means of deriving value from big data.
The global data and analytics software market reached $141.91 billion in 2024 and is expected to grow at a compound annual growth rate of 13.6 percent through 2023, according to a report from Grand View Analysis.
As part of the CRN 2025 Big Data 100, we’ve put together the following list of data analytics and business intelligence software companies—from well-established vendors to those in startup mode—that solution providers should be familiar with.
These vendors offer everything from self-service reporting and data visualization tools for nontechnical managers and business users to high-performance data analytics software needed by analysts to tackle the most complex business intelligence tasks.
This week CRN is running the Big Data 100 list in a series of slide shows, organized by technology category, spotlighting vendors of data analytics software, database systems, data warehouse and data lake systems, data management and integration software, data observability tools, and big data systems and cloud platforms.
Some vendors have big data product portfolios that span multiple technology categories. They appear in the slideshow for the technology segment in which they are most prominent.
Alteryx
Top Executive: Andy MacMillan, CEO
The Alteryx AI Platform for Enterprise Analytics is one of the industry’s leading data analytics and visualization platforms. In addition to its data analysis and AI capabilities, the platform provides built-in data connectivity, preparation and quality management functionality. The company’s AiDIN generative AI engine launched in 2023.
On Dec. 6 the company said it had hired former UserTesting CEO Andy MacMillan to be the company’s new CEO, filling a position that had been vacant for most of the year. This year the Irvine, Calif.-based company has continued to build its management team with the appointments of Jon Pexton as CFO, Steven Birdsall as CRO and Ben Canning as chief product officer.
Alteryx, previously a publicly traded company, was acquired in March 2024 by Clearlake Capital Group and Insight Partners for $4.4 billion in a deal announced in December 2023.
AtScale
Top Executive: Chris Lynch, CEO
AtScale, based in Boston, develops universal semantic layer technology that sits between data sources and the tools—including business analytics and data science software, spreadsheets, development tools, and AI and machine learning applications—used by “data consumers.”
The semantic layer provides access to data for analytics, business context for generative AI applications, information for cloud cost management and performance, and trusted, consistent metrics for line-of-business operations such as finance, sales and executive management.
By integrating its semantic layer and query engine with large language models, AtScale improves text-to-SQL accuracy when transforming natural language queries into precise SQL commands. The new Natural Language Query capabilities help business users gain insight from data by asking questions in plain English.
Domo
Top Executive: Josh James, CEO
Domo’s core business intelligence software provides managers with a way to access and visualize critical business metrics on their mobile devices.
More broadly, the company’s AI and data products platform can connect and prepare data from many sources and build analytics and AI software and data products—such as reports, dashboards and data visualizations—that make use of that data.
In March the company, based in American Fork, Utah, debuted Domo Agent Catalyst, an addition to the Domo AI portfolio of AI solutions and tools, for creating intelligent, autonomous AI agents that can analyze and complete entire business processes and automate complex workflows.
Hex Technologies
Top Executive: Barry McCardel, CEO
Hex provides a collaborative data science and analytics workspace where data teams and business users can share analytical results. The platform combines the capabilities of traditional data science notebooks with integrated AI assistance, data applications and reports, and advanced collaboration functionality.
In January Hex, founded in 2019 and based in San Francisco, launched a Consulting Partner Program to work with partners who provide data consulting services around data strategy, database implementation and analytics transformation.
Incorta
Top Executive: Osama Elkady, CEO
Incorta develops a unified data and analytics platform that the company says cuts through the complexity and costs of traditional data preparation and transformation processes by enabling analysis directly on raw data. The system pulls live data from ERP, CRM and other operational systems and runs analytics directly on raw business application data.
Incorta, based in Foster City, Calif., lists Google Cloud and Workday among its key technology partners.
Kyligence
Top Executive: Luke Han, CEO
Kyligence offers its AI-powered Kyligence Zen intelligent metrics platform to address the problem of inconsistent data metrics throughout an organization that can hinder data analysis initiatives.
The San Jose, Calif.-based company’s product portfolio also includes its Kyligence Enterprise data analytics platform for SQL analytics for petabyte-scale datasets.
The company’s technology is based on the Apache Kylin OLAP (online analytical processing) engine.
MotherDuck
Top Executive: Jordan Tigani, CEO
MotherDuck debuted the initial release of its serverless MotherDuck Cloud Analytics Platform in June 2023, combining cloud and embedded database technology to make it easy to analyze data no matter where it resides. The software became generally available in June 2024.
The company’s offering is based on the open-source DuckDB embeddable database and, according to the company, is “making analytics fun, frictionless and ducking awesome.”
Seattle-based MotherDuck was founded in 2022 by Tigani, a founding engineer at Google’s BigQuery cloud data analytics service. The company raised $52.5 million in Series B funding in September 2023 for a total of $100 million.
Pyramid Analytics
Top Executive: Omri Kohl, CEO
Pyramid Analytics provides a self-service reporting and business intelligence platform that brings data preparation, business analytics and data science together into a single “decision intelligence” system.
In early 2024 the company harnessed the power of generative AI with the launch of its “Generative BI” conversational analytics software that provides analytics initiated by speech.
Based in Amsterdam in the Netherlands, Pyramid Analytics is most widely used in European countries, but has been expanding within the U.S.
In November the company secured $50 million in new financing from BlackRock Capital Investment Advisors.
Qlik
Top Executive: Mike Capone, CEO
While best known for its business intelligence software, Qlik is a major player in the big data space with its expansive portfolio of data integration, data quality and data analytics products.
On the analytics side the company offers its flagship Qlik Sense on-premises analytics software, today targeted toward highly regulated industries. Qlik Cloud Analytics is the company’s popular cloud-based SaaS offering. And Qlik Answers provides AI-driven answers from unstructured data.
Data integration and data quality management have become a big part of Qlik’s technology portfolio—especially after its May 2023 acquisition of Talend. Qlik’s extensive product lineup includes Qlik Replicate, Qlik Compose for building data lakes and data warehouses, and Talend’s tools for data preparation, inventory, catalog, stewardship, and more. Qlik Talend Cloud wraps a number of the Talend tools into a single data quality and governance system.
In January Qlik acquired Upsolver, a developer of real-time streaming and Apache Iceberg optimization technology, in a move that expanded the Qlik Platform’s data integration and ingestion capabilities.
Salesforce/Tableau
Top Executive: Marc Benioff, CEO
While best known for its flagship CRM and marketing cloud applications, Salesforce is a major player in the data analytics space with its CRM Analytics, Tableau data visualization tool, and Einstein Discovery statistical modeling and machine learning software.
In September the company unveiled Tableau Next, an AI agent-powered analytics service built on the Salesforce platform and integrated with the company’s Agentforce AI application to provide data and insight as part of Salesforce workflows.
The Salesforce Data Cloud, with its hyperscale data engine, unites data across the Salesforce environment for a 360-degree view of customers.
SAS
Top Executive: Jim Goodnight, CEO
SAS is one of the biggest, longtime companies in the big data space with its business intelligence, data analytics and AI software.
At the core of the company’s offerings is the flagship SAS Viya data, analytics and AI platform. In addition to its higher-level analytics and AI capabilities, Viya provides automated data governance, data ETL (extract, transform and load) and data engineering tasks.
Viya is also the foundation for a range of SAS data analytics applications for tasks such as marketing, risk management and fraud detection, and analytical applications for vertical industries including banking, insurance, health care and life sciences.
SAS boosted its generative AI software portfolio in November when its acquired the software assets of Hazy, a developer of synthetic data generation technology.
Sisense
Top Executive: Ariel Katz, CEO
The Sisense business intelligence and analytics platform is designed to help businesses and organizations analyze and visualize complex data and build data-driven applications.
Sisense, based in New York, has particularly focused on marketing its platform to software companies building data-intensive products. Those companies use Sisense to build interactive analytics into their software products and applications. The Sisense platform also has built-in data integration and data preparation capabilities.
StarTree
Top Executive: Kishore Gopalakrishna, CEO
StarTree’s forte is real-time, low-latency analytics with its StarTree Cloud platform. StarTree is targeted toward user-facing applications that work with transactional databases and event streaming platforms.
The StarTree system is based on Apache Pinot, an open-source, column-oriented, distributed data store that’s designed to execute OLAP (online analytical processing) queries at high speed. StarTree’s founders, who launched the company in 2020, were among Pinot’s original developers.
In November StarTree, based in Mountain View, Calif., updated its platform with new capabilities to handle evolving data structures, enhance query performance, streamline user access management and improve security.
Strategy
Top Executive: Phong Lee, President and CEO
Strategy, which rebranded from MicroStrategy in February, is more often in the news these days with its Bitcoin treasury business. But the company’s cloud-native Strategy One business intelligence and AI platform remains one of the most popular products in the business intelligence space.
Strategy, based in Tysons Corner, Va., debuted the latest release of its flagship Strategy One (formerly “MicroStrategy ONE”) platform in October 2024 with a range of new capabilities including new HyperIntelligence browser extension features and add-ins for PowerPoint and Excel. The company also boosted the functionality of its Auto AI assistant.
ThoughtSpot
Top Executive: Ketan Karkhanis, CEO
ThoughtSpot is a leader in the data analytics space with its ThoughtSpot Agentic Analytics Platform and its AI-powered business intelligence capabilities. ThoughtSpot is particularly popular for its search-driven, self-service functionality that brings analytics to a wide audience of business users.
ThoughtSpot sees AI agentic analytics as a big part of the future of BI and in November launched Spotter, an agentic AI analyst tool that the company said brings the analytical and reasoning skills of a data analyst to every business user. Earlier this month ThoughtSpot added new deep reasoning and data literacy functionality to Spotter.
In January ThoughtSpot launched Analyst Studio to expand the data preparation capabilities of its cloud-based analytics platform.
Ketan Karkhanis, who previously held executive posts with Salesforce and Turvo, was named ThoughtSpot’s new CEO in September 2024.
