Perficient Boosts Marketing Automation Services With Acquisition Of Elixiter

Perficient Monday said it has bought Elixiter, a digital marketing company that will boost the solution provider’s marketing automation services as well as help it forge customer relationships with Fortune 1,000 companies across several verticals.

The deal also adds 40 consulting, technology, sales and general administrative professionals to Perficient’s workforce. Elixiter is a $6 million marketing consultancy, specializing in Marketo marketing automation services.

Jeffrey Davis, Perficient’s chairman and CEO, said in a statement that he is excited to strengthen Perficient’s digital capabilities with Elixiter.

“Elixiter’s marketing automation capabilities and specialized Marketo services are highly complementary to those of our award-winning digital agency, Perficient Digital, where we have built a fast-growing, highly skilled Adobe practice,” Davis said. “With Adobe’s announcement that it intends to acquire Marketo, we’re particularly excited to bolster our marketing cloud expertise, enhancing our ability to help clients deliver exceptional end-to-end, omni-channel customer experiences.”

Financial terms of the deal were not disclosed. Perficient was not available for immediate comment.

Elixiter founder and President Andrew Hull is expected to join Perficient in a key leadership role.

“Perficient and Perficient Digital are well known for their expertise across many technology platforms, and continue to grow their impressive premier partnership with Adobe, a key technology provider of marketing cloud and marketing automation platforms,” Hull said in a statement. “We’re thrilled to join the Perficient team, who is widely regarded as one of the largest and most capable digital transformation consulting firms in the country, and accelerate our collective opportunities for continued growth and success within the digital marketing ecosystem.”

St. Louis-based Perficient, No. 55 on the 2018 CRN Solution Provider 500, has found success buying smaller companies and incorporating them into its business. According to its August earnings call, Perficient saw its third consecutive quarter of double-digit services growth, and delivered adjusted earnings above consensus and near the top of the company's previous guidance range.

In July the company acquired Stone Temple Consulting, a Boston-based digital marketing agency focused on search engine optimization and content marketing services.

That followed the June 2017 acquisition of Clarity Consulting, a 160-person software consultancy based in Chicago, which Perficient said it used to expand its cloud and custom app development capabilities. Clarity, with annual revenue of $27 million, became part of Perficient’s dedicated Microsoft business group, a move that was expected to nearly double the unit’s size to 330 employees.

In January 2017, Perficient purchased RAS & Associates, a 40-person management consultancy to boost technology investment in areas such as systems integration, data reporting and analytics. Buying Denver-based RAS was also seen to strengthen Perficient's presence in the Rocky Mountain region, the company said at the time.

In October 2016, Perficient purchased $7 million Bluetube, a 60-person digital consultancy that works with The Home Depot, the New York Philharmonic and Turner Broadcasting, to boost its expertise around enterprise mobile applications, creative services, marketing and strategy.