The Impact Of AI In The Channel

Matt Yorke, CEO of The Channel Company, and Mark Williams, senior consultant for IPED, present the latest AI study from the IPED Consulting team. They delve into the progress solution providers are making in commercializing the AI trend.

Looking ahead, Williams predicts a significant shift in the next 12 to 18 months as experimentation transitions to practical deployment. Williams noted that solution providers who are already seeing substantial impacts are those investing in large customer projects, data management and customer education. The key to success, he emphasized, will be demonstrating proof of value to customers, ensuring that the technology not only works but also meets their expectations.