Unlocking Growth: Ingram Micro Ultra And Xvantage

Ingram Micro has launched a new loyalty program called Ingram Micro Ultra through its Xvantage platform. This program offers partners enhanced insights and growth opportunities.

Jennifer Anaya, SVP of global marketing at Ingram Micro, explained in an exclusive interview with CRNtv that Ultra rewards partners not only for transactions but also for engagement, providing comprehensive business insights and personalized recommendations. The program includes growth tracks starting with AI, helping partners assess their current capabilities and identify opportunities for expansion and new market entry, supported by tailored solutions and resources.

For more information on Xvantage click here.