XChange 2025

The XChange March 2025 conference presents an unmatched platform for leading solution provider decision-makers and technology suppliers to come together to build strategic business relationships, determine business agendas, and set the future direction of the channel.

The in-person event in Orlando delivers forward-thinking strategies, the latest technology solutions, and best-in-class market intelligence to accelerate your business forward and drive revenue in an evolving marketplace.

Get all of CRN's coverage of the event here and follow along on Twitter at #xchange. And be sure to check out our digital newsroom, featuring can't-miss news and highlights from the event.

MARCH 2025

1Password: We Want MSPs To Manage Customers ‘On Our Behalf’
The company has broadened beyond its roots as a provider of consumer password managers and is now looking to bring aboard more MSPs to expand its business offerings with customers, according to 1Password executives.

Nerdio CRO Landes Says New Pricing Model Is Taking Off
That new price option is aimed at Microsoft solution providers who “connect all your tenants that you’re managing at Microsoft Partner Center into Nerdio Manager,” Nerdio CRO Joseph Landes said.

Rewards Of Setting Up Overseas MSP Operations Outweigh The Risks: Gordon Lewis Group CEO
‘Let me tell you why going global is actually the best bad idea that I’ve ever had in my life,’ Luis Armendaris, CEO of MSP Gordon Lewis Group, tells an audience of MSPs at XChange 2025.

What's The Word of the Year? The Channel Weighs In At XChange March 2025
The Channel Company’s Caleb Owen gets the latest from channel attendees and CRN editors at the Solutions Pavilion at XChange March 2025.

Nutanix Is Navigating Migration Times, Cost To Meet VMware Opportunity
'We just continue to add those new feature sets and new (vendor) partners as we go forward,' Nutanix’s Jim de la Pena says.

Kaseya Exec: ‘MSPs Are The Heroes Of The Global Economy’
‘You guys are working incredibly hard,’ says Miles Walker, channel development manager at Kaseya. ‘But MSPs should be making more than 10 percent in profits. This is where innovation and strategic tools come in to help boost your bottom line.’

Barracuda Exec Talks Managed SentinelOne Promotion, Automation And AI
The managed SentinelOne tool from Barracuda takes care of licensing, manual and automatic intervention, proactive threat hunting and agent updates, says Barracuda’s Benny Buljko.

Intensifying Cyber Threats Show Why The ‘Tools Are Not Enough’: Sophos Expert
Sophisticated and persistent attacks linked to nation-states such as China are just one reason demonstrating why MSPs need threat hunting, according to Sophos’ Brittany Deaton.

Huntress Releases First Public Tech Roadmap, Preps For Major SIEM Push
‘Nobody has really done SIEM in a way that's scalable in the MSP space to where, if you had to, you could flip a switch and turn it on tomorrow for all of your clients. Over the last three years, we've gone from about 50 percent of MSPs using SIEM internally to now about 80 percent. But of those MSPs who are using it, rarely do they get it out more than 10 percent of their clientele, and that's only because you get the ‘compliance hand raisers,’ the people who have to have it,’ says Jeremy Young, Huntress’ community growth strategist.

Microsoft, OpenText Execs: Copilot Opportunities Remain Massive For MSPs
In order to help users get the maximum satisfaction from Microsoft 365 Copilot, ‘we need MSPs to go out there and have these conversations with their end customers,’ Microsoft’s Jason Jones told MSP executives Monday.

CyberQP Exec On How MSPs Are The Superheroes In Cybersecurity
'When you took over [your customers’] environments, you walked in and almost magically took over all the computer systems, all the data, all the things that make their business run and function, you with seemingly zero effort, just manage, and I don't even understand how the heck this stuff works, right?' he said. 'Like, it’s a complete mystery to them.'

Attack Surface Management Startup Cavelo Seeks To Ramp Up Growth With MSPs
The company’s technology aims to make it ‘easy to see what’s going on’ with data discovery and classification across a customer’s environment, says Cavelo Channel Chief Larry Meador.

Ransomware Gangs ‘More Persistent Than Ever’ At Bypassing Security Tools: ThreatLocker CPO
While cybercriminals are often seen as only interested in low-hanging fruit, attackers that’ve paid for access to an environment are ‘not going to give up that easily,’ says ThreatLocker Chief Product Officer Rob Allen.

Digital Labor, AI’s ‘Halo Effect’: IPED Study Captures Emerging Technology’s Channel Impact
'We think it's a way for us to be able to scale without necessarily adding a ton of headcount,' Alvarez Technology Group CEO Luis Alvarez said.

ConnectWise Exec: AI And Hyperautomation ‘Creating New Business Lines’
‘AI is not just a tool for efficiency, it’s creating new business lines and solving complex challenges in areas like cybersecurity and revenue stream analysis,’ says Os Haque, vice president of product and hyperautomation at ConnectWise. ‘Once you’ve implemented automation internally, the next step is offering these services to your customers.’

MSP Valuations: Up-Front Conversations With Potential Buyers Key To Success
‘Building real relationships with a potential buyer gets you a level of trust where, ultimately, if and when you do decide you want to sell, you’re going to have a quicker outcome, a better outcome,’ says Zack Miller, co-founder and president of Worklyn Partners and MSP Harbor IT.

MSPs See AI, Cybersecurity Driving Double-Digit Growth
‘AI is all about automation and saving customers money,’ says iCorps CEO Michael Hadley. ‘It’s hundreds of thousands of dollars in savings. The adoption is greater than I anticipated. Everyone is trying to save money right now.’

Risk To MSPs From Data Breach Lawsuits Is On The Rise: Galactic Advisors
Pointing to a recent case where an MSP has agreed to settle a class-action lawsuit over a 2023 breach, Galactic Advisors CEO Bruce McCully said there has clearly been a ‘change in how liability works for MSPs.’

Solution Provider Association Founder Protests Trump CISA Changes
‘We’re just asking for four things—reinstate the CISA advisory committees, limit the reductions in CISA that keep us secure, maintain their scope so that our clients can be secure, and, of course, don’t move them to the Department of Transportation, which has been proposed,’ says Karl Palachuk, author and founder of the National Society of IT Solution Providers.